#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

Daniel Perry-Reed•12 May 2023•46 min listen

This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation.

The kind folks at Agillic are giving away 10 copies of Rasmus' book Hello $FirstName when you sign up on Agillic's website here.

You can buy Rasmus' book Hello $FirstName: Profiting from Personalization over on Amazon here (UK link, but you can find it internationally too).

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Enrolment is now open for June's cohort of the GA4 Immersion 6-week cohort training with early bird pricing for 25% off!

In other news, Rasmus gets cold swimming!

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

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Quotes of the episode from Rasmus:

"...personalisation is a very, very broad umbrella term for all these sort of strategies and tactics within making a personalised customer experience regardless of the channel. That also means that the definition of personalisation, the one definition to sort of rule them all is so vague and so broad that you can hardly use it for anything."
"...if we manage to not insult anyone along the way, and not come across as creepy then I think we're doing good job..."

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