#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)

Daniel Perry-Reed•17 March 2023•44 min listen

This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4 (GA4) is disrupting the product analytics space.

Follow Bhav on LinkedIn and Twitter to find out what's going on at CAUSL. And of course check out CAUSL's website to learn more about what they do.

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

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Quote of the episode from Bhav: "...the idea of a systems thinking approach is that your company is basically a system that has a goal, which is some type of output. Usually this is going to be revenue, but it could also be customer growth, it could be conversion. Whatever it is, you have some commercial metric or output that you're trying to optimise your system towards."

Quote of the episode from Bhav: "... in some ways GA4 is an opportunity for marketers to do their job in a slightly more scientific way, even more advanced way. And you know, just beyond sort of like marketing traffic you know, splits"

Quote of the episode from Bhav: "I'm going to have that on like my tombstone, here lies Bhav, dad, husband, first returning guest on The Measure Pod."

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