#79 Quant and qual data, different but complementary

Daniel Perry-Reed•5 May 2023•38 min listen

This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - thanks Hugh!

Enrolment is now open for June's cohort of the GA4 Immersion 6-week cohort training with early bird pricing for 25% off!

The Marketoonist is a must-follow with regular funny cartoon strips - like this one Dan mentions on the podcast.

Here's two blogs from Dan that are relevant to this week's topic "Key KPIs, ATM machines and other such nonsense" and "What is Consent Mode for GA4?" - enjoy!

In other news, Dan is always sunny and Dara snookers themself!

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

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Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.

Quote of the episode from Dan:

"...you're working with a marketer and they're about driving all the traffic to the website. It's like, oh, this isn't converting, let's put our spend over here. But often you might find that, well, maybe it's the website that's crap and maybe it's the website that could be optimised, there's nothing wrong with the marketing."

Quote of the episode from Dara:

"...optimization is of often used wrongly in a very narrow sense. It's like, oh, you know, if you're talking about optimization, you're talking about, you know, landing page optimization or checkout optimization or whatever. But it isn't, it's the whole thing, you don't just look at it from one piece of the journey."

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