#63 Safari is at it again - capping 1P cookie lifetimes and redefining 3rd party!

This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...

WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.

Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb.

In other news Dan runs and Dara will (or has been?) drinking in the emerald isle!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

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Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.

Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least."

Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric"

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