#78 Sessionization is back baby!

Daniel Perry-Reed•28 April 2023•36 min listen

This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360!

Enrolment is now open for June's cohort of the GA4 Immersion 6-week cohort training with early bird pricing for 25% off!

The recent update from GA4 announcing the new conversion counting method can be read about here.

Episode #2 of The Measure Pod titled "Is the Session dead?" can be listened to from your podcast feed, or on our website here.

The Dunning–Kruger effect is one of Dan's favourite things to bring up, and can be read about here.

Dan's blog on calculating 'Session Days' in Google Looker Studio (FKA Data Studio) can be read here.

And it's not an episode of The Measure Pod without a casual moan about the GA4 Data API quotas being rubbish! Read more about this issue and accounting for it here.

In other news, Dan gets cultured and Dara succeeds!

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

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Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.

Quote of the episode from Dan:

"...why not just enable somwhere to link a credit card like in the GCP, you know, and you pay for volume of usage and each tool has a different sort of charging method. Why not do that? And then all of a sudden just have a screen in the admin in GA4 saying, put credit card and then give me an extra 50 tokens a month and give me an extra whatever a month and open up sub-properties..."

Quote of the episode from Dara:

"...that's what Google Analytics has been all about all along, it's like making it the most accessible analytics platform. I think this would take that to its natural conclusion, if you could scale up and down depending on what you need."

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