#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)

This week Dan and Dara are joined by Luisa from Jellyfish to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new features 4.0 brings and the most important differences from web ad measurement to bear in mind.

See more on mobile ad measurement and SKAN 4.0 from Luisa on LinkedIn.

There are lots of acronyms in this episode, so here the lowdown:

• SKAN or SKAdNetwork = StoreKit Ad Network
• MMP = Mobile Measurement Partner
• SDK = Software Development Kit
• ITP = Intelligent Tracking Prevention
• IDFA = Identifier for Advertisers
• ATT = App Tracking Transparency
• GDN = Google Display Network
• DSP = Demand Side Platform

Here's some further reading on SKAN 4.0:

• SKAdNetwork 4.0 is out, let’s build your strategy from AppsFlyer
• SKAdNetwork 4.0 has launched: Here’s everything you need to know from Adjust
• Adjust introduces our SKAN 4-ready SDK to the market from Adjust
• SKAdNetwork 4.0 now available from Apple

In other news, happy new year - here's to a jolly good 2023!

Follow Measurelab on LinkedIn.

Intro music composed by Confidential - check out their lo-fi beats on Spotify.

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