#35 Is tracking too much a bad thing?

Daniel Perry-Reed•22 April 2022•30 min listen

This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4.

Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)!

Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool, so if it won't help you measure your marketing activity, then it probably doesn't need to be in GA. This is a general rule, there are exceptions of course.

In other news, Dan sweeps up and Dara gets gardening!

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