#91 Warehouse native analytics (with Adam Greco @ Amplitude)

Will Hayes•15 December 2023•62 min listen

In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as well as analytics vendor consolidation.

🎥 The podcast is now available in vodcast (video) format! Watch the episode below, or over on YouTube.

Show note links:

Follow Measurelab on LinkedIn and on Twitter/X, and join the CRAP Talks Slack community.

Find out when the next CRAP Talks event is happening on LinkedIn.

Music composed by Confidential - check out their lo-fi beats on Spotify.

Master Google Analytics 4 with Daniel Perry-Reed on the next GA4 Immersion 6-week cohort training course. Early bird, charity and group discounts available!

Quotes of the Episode:

  1. "...I call it the last mile problem where you can have the best data quality, best implementation but then if you can't get people in the last mile to use the data then everything you did is for nothing." - Adam
  2. "...I think the problem with you know, being a complete one vendor marketing specialist or analyst, whatever it's going to be, it means that you kind of alienate yourself from everything else that's out there and you never become fully adaptable." - Bhav

Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan, Dara and Bhav a message directly.

Suggested content