Webinar: Meet Dataform, the smart solution to fragile SQL setups
In this 30-minute webinar, learn how to bring structure and sanity to your SQL workflows, without adding complexity. We cover practical
Will Hayes•12 Sept 2025
The Data Intervention - Climbing the analytics maturity curve
Will Hayes•7 May 2025•1 min read
In this episode of The Data Intervention, Mac talks analytics maturity - what it is, why it matters, and how to move from “just getting by” to actually getting value from your data. From building trust in the basics to setting meaningful KPIs and creating a proper measurement framework, Mac walks through each stage of the curve. He also touches on the good stuff that comes later - like segmentation, product analytics, and UX insights that don’t just sit in a dashboard.
Watch below 👇
Suggested content
The Data Intervention - Why first-party data matters
In this episode of The Data Intervention, Mac delves into the significance of first-party data in modern marketing.
Will Hayes•27 Aug 2025
Webinar: Stop the martech madness! Go composable. Deliver value faster.
In this 30-minute webinar, we use three real-world examples to demonstrate how a composable approach can help you do more with the data and tech you already have - delivering value at speed. We cover three practical examples of how your marketing data warehouse can support better insights and experiences - without the need for more martech. Learn how you can: * Score wins quickly and regularly * Streamline your martech stack * Stop planning and start building Watch the replay 👇 Have que
Will Hayes•8 Jul 2025