The Data Intervention - Why first-party data matters

Will Hayes•27 August 2025•1 min read

In this episode of The Data Intervention, Mac delves into the significance of first-party data in modern marketing. He discusses how the role of marketers has evolved, emphasising the necessity of one-to-one communication at scale. The episode also covers the importance of ethically collecting and utilising first-party data to build customer personas and enhance marketing strategies.

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