The Data Intervention - Why first-party data matters
In this episode of The Data Intervention, Mac delves into the significance of first-party data in modern marketing.
In this 30-minute webinar, learn how to bring structure and sanity to your SQL workflows, without adding complexity.
We cover practical ways to clean up the chaos, avoid surprises, and keep your data transformations smooth, automated, and reliable. You’ll learn:
Whether you’re Dataform-curious or need fresh ammo to persuade your team to give it a go, this webinar will give you a clear picture of why it’s worth a closer look.
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Have questions? Reach out to us here - https://www.measurelab.co.uk/contact/
In this episode of The Data Intervention, Mac delves into the significance of first-party data in modern marketing.
In this 30-minute webinar, we use three real-world examples to demonstrate how a composable approach can help you do more with the data and tech you already have - delivering value at speed. We cover three practical examples of how your marketing data warehouse can support better insights and experiences - without the need for more martech. Learn how you can: * Score wins quickly and regularly * Streamline your martech stack * Stop planning and start building Watch the replay 👇 Have que
In this episode of The Data Intervention, Mac talks analytics maturity - what it is, why it matters, and how to move from “just getting by” to actually getting value from your data.