Data products
Answers you can act on, built on data you trust. Dashboards, agents and predictive models that give your team self-serve access to insight and the confidence to act on what they find.
What's the problem?
Your team spends days pulling reports that should take minutes. Stakeholders wait weeks for answers and make the call anyway, on gut feel. The dashboards exist, but nobody quite trusts them - or they answer last quarter's questions, not this quarter's.
The problem usually isn't the data. It's that nobody has built the right layer on top of it. The right dashboard. A model that surfaces what to do next. An agent that answers the question directly instead of handing someone a spreadsheet.
Dashboards & reports
Same-page clarity for every stakeholder. Built on trusted, unified data.
- •Rapid prototyping and iteration with your team
- •Dashboard audit: review what you've got, automate what's manual
- •Executive metric trees connecting activity to outcomes
- •Looker Studio for self-serve; Evidence and Rill for BI-as-code
- •Every dashboard draws from the governed platform
Conversational agents
Intelligence that works for you, governed so you can trust it.
- •Conversational analytics: ask questions in natural language, get reliable answers
- •Agents that build reports, send alerts, detect anomalies and take action
- •Agent orchestration: multiple agents working together, human-overseen
- •Governance: spot checks, golden questions, human-in-the-loop validation
- •Trust in the source is non-negotiable
Predictive models
Prediction and experimentation built on your unified data. Know what's coming, not just what happened.
- •Churn prediction, propensity modelling and customer lifetime value
- •Lead scoring and opportunity sizing
- •Forecasting: demand, revenue and capacity
- •Multi-touch attribution, marketing mix modelling and incrementality testing
- •AI categorisation: sentiment analysis, topic extraction and NLP on qualitative data
- •BigQuery ML plus open source libraries where the use case demands it
Automated activations
Intelligence pushed back into the tools where decisions happen. The loop closes.
- •Audiences and segments built from unified data
- •Enriched profiles to email, ad platforms and personalisation engines
- •Target high-value segments, suppress low-value spend
- •Real-time activation where the use case supports it
What changes for you
The analyst who spent three days pulling a report now spends three days solving the real problem. The marketer who waited two weeks for attribution makes the call today. Stakeholders get answers in the format that works for them - a dashboard, a model output, a Slack message from an agent.
And because every product draws from the same platform, each one makes the next cheaper and faster to build. That's the flywheel.
Product launch forecasting
EMEA and APAC optimisation
We built a custom forecasting engine in BigQuery using historical data to predict launch performance for the Google Store. EMEA and APAC teams use it to optimise stock levels and identify cross-sell opportunities.
See our work →
Generative AI data assistant
Natural language querying
We built a GenAI data assistant that lets non-technical staff query complex BigQuery datasets in natural language. It removed the SQL bottleneck and put real-time insights directly in the hands of the commercial team.
Read the full story →
Recruitment intelligence
Ad-to-enrolment platform
A bespoke data product that unifies media, web and CRM sources into a closed-loop view of the student journey - enabling the recruitment team to attribute confirmed enrolments to specific advertising touchpoints.
Read the full story →
Bespoke Tableau environment
Managed reporting at scale
We built and maintain EDF's Tableau reporting environment - custom dashboards, automated data refreshes, and ongoing support for a data team managing complex energy market decisions across multiple business units.
See our work →AI-augmented delivery
Built-in workflow efficiency
We've embedded custom AI agents and MCP tools directly into our delivery process. This automates technical documentation and QA, so our clients get higher-quality outputs with faster turnaround.
Learn more about us →
Data democratisation
Self-serve analytics at scale
Monzo's data team couldn't service every reporting request from 3,800 employees. We delivered Looker Studio training and self-serve enablement - giving non-technical teams the confidence to interrogate data without compromising governance.
See our work →How to get started
Dashboard audit
We review what you've got, identify what's manual and show you what could be automated or rebuilt. Clarity on where the quick wins are.
Book a dashboard auditDiscovery session
Tell us the question you can't answer today. We'll scope the data product that answers it - whether that's a dashboard, a model or an agent.
Book a discovery sessionSee a working example
Our student intelligence platform shows what a full data product looks like in production - from ingestion to predictive models to live dashboards.
View the demoWhat clients say
Measurelab have been a fantastic partner for us. Their expertise and proactive approach have helped us to unlock the full potential of our data.
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Ready for clarity?
Whether you need a dashboard or a full intelligence layer, we'll meet you where you are.