Intelligence platforms
Your data unified in a cloud data warehouse you own. BigQuery at the centre, a semantic layer on top - consistent definitions and governed metrics across your whole organisation.
What's the problem?
Your data lives in a dozen places. Your analytics tool knows about behaviour. Your CRM knows about customers. Your ad platforms know about spend. None of them talk to each other. When someone asks which marketing channels actually drive revenue, the answer takes weeks of spreadsheet wrangling - and nobody fully trusts it when it arrives.
A warehouse full of raw tables is just a more organised mess. The real unlock is governed definitions, a semantic layer everyone trusts, and the structure that turns unified data into something you can actually think with.
Ingestion, transformation and unification
Everything your organisation knows, flowing into one environment and making sense together.
- •BigQuery as your central hub
- •Marketing, product, customer and operational data connected
- •Dataform for governed, version-controlled transforms
- •Single customer view and account-based views
- •Composable CDP with privacy-compliant identity resolution
- •Structured and unstructured data - not just rows and columns
Control, governance and sovereignty
Your data, your infrastructure. No vendor lock-in, no renting access to your own information.
- •First-party data strategy on infrastructure you own
- •Access control, security and audit trails
- •Schema evolution and breaking change management
- •Cost optimisation as data volumes grow
- •No black boxes - everything is transparent and documented
The intelligence layer
This is what separates a warehouse from a platform. Data that understands itself - so people and AI can use it with confidence.
- •Semantic layer with governed metric definitions
- •One version of the truth across every team
- •Consistent business logic that dashboards, models and agents all share
- •Vertex AI and Agent Development Kit for agentic data preparation
- •The foundation that makes every intelligence product smarter
Accessibility and activation
Intelligence trapped in a warehouse is wasted. We push it into the tools and workflows where decisions happen.
- •Reverse ETL to CRM, email and ad platforms
- •Self-serve access for analysts and stakeholders
- •Enriched data powering personalisation and targeting
- •Multi-cloud connections: Snowflake, Azure, Redshift
- •The platform that dashboards, agents and models build on
What changes for you
Questions that used to take weeks get answered in minutes. Your analysts work from one governed dataset instead of stitching spreadsheets together. Dashboards are consistent. Models are reliable. Agents give trustworthy answers - because the platform underneath them is intelligent, not just unified.
And it compounds. Every new data source enriches everything that came before. Every product you build on top draws from the same foundation. Nothing starts from scratch.
11 sources unified
20+ analyst hours saved/wk
Eaglemoss had 11+ disconnected commercial and ERP sources. We unified them into a central BigQuery warehouse, automating manual reporting and saving the analysis team over 20 hours every week.
See our work →
Ad to enrolment connected
Full-funnel visibility
We built a Student Recruitment Intelligence Platform connecting top-of-funnel ad impressions to SITS enrolment records. The university now has full-funnel visibility into the true ROI of every channel.
Read the full story →
Call volumes reduced 20%
Journey analysis
Inefficient digital journeys were driving high call volumes. By integrating GA4 and call-centre data in BigQuery, we identified UX friction points and delivered journey fixes that reduced calls by approximately 20%.
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Unified source of truth
Single customer view
We centralised data from two websites and two apps into BigQuery, building unified models in Dataform. This created a single customer view for personalised, consolidated reporting across the brand portfolio.
Read the full story →Composable ELT architecture
87% cost reduction
A digital marketing organisation was paying £90k/year for a managed data platform. We replaced it with a composable GCP-native architecture in 10 weeks, cutting annual costs to £11k - an 87% reduction.
See our work →
Siloed data integrated
Within 2% variance
Marketing, Product and Finance each worked from disconnected sources, producing conflicting numbers. We unified everything into a centralised BigQuery schema with Dataform transformations. Finance and Marketing now reconcile revenue within 2%.
Read the full story →Reporting errors reduced ~40%
Modular Dataform architecture
Multiple teams were running siloed queries and fragile pipelines. We migrated everything into modular, version-controlled Dataform models with automated data quality tests. Reporting errors dropped ~40% and analysts reclaimed 10–15 hours per week.
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Analytics built from scratch
Ongoing managed engagement
Marqeta processes billions in card transactions for the world's largest fintechs. We built their analytics foundation - GA4, GTM governance, flattened BigQuery tables, multi-source ingestion - and continue to manage it.
See our work →
E-commerce intelligence
Five revenue streams unified
BFI generates revenue from memberships, subscriptions, cinema tickets, print and merchandise - all on separate platforms. We built the tracking and data layer to unify these streams into one coherent commercial view.
See our work →How to get started
Data Readiness Assessment
Automated audit of your data maturity. Actionable output in days, not weeks.
Get assessedGA4 to BigQuery wizard
Your GA4 data in BigQuery with governed Dataform transformations. Fast.
Try the wizardWarehouse rescue
BigQuery instance nobody touches? We audit, restructure and bring it back to life.
Get a rescue quoteWhat clients say
Collaborating with Measurelab has been an exceptional experience. Their team brings a depth of knowledge and technical expertise that greatly enhances our internal capabilities. They have operated as a seamless extension of our team, demonstrating professionalism, responsiveness, and a genuine commitment to delivering high-quality outcomes.
Related
Platforms are only as good as the data feeding them. Make sure your foundations are solid first.
Once the platform is in place, build intelligence on top - dashboards, models, agents.
We manage the platforms we build. Monitoring, maintenance, evolution.
A quick self-assessment to see how ready your data is for a platform build.
See a working intelligence platform with live demo dashboards.
Google Cloud Partner with data analytics specialisation. One of a handful in Europe.
Ready to build your intelligence platform?
Whether you need a readiness assessment or a full platform build, we'll meet you where you are.