Google Analytics training
A one-day training course to get your team fully-fluent in the latest and most powerful version of Google Analytics.
Train your team from £2,250 +VAT
Enquire about the courseWhat you'll learn
Get your team up to speed with Google Analytics, including how to get the data you need from the reports and understanding everything the tool is capable of.
Who it's suitable for
Marketing, tech and data specialists looking to get to grips with Google Analytics. No prior experience (in Universal Analytics or GA4) needed!
Course structure
6 hours in total, spread across two 3-hour sessions on different days. Delivered to you and your team live online, and recorded for future reference.
Google Analytics training course details
We typically run our Google Analytics training course over two live 3-hour sessions, with each session comprising two modules. This content can also be delivered as a one-day in-person training course if you prefer.
In this opening module we'll take you through all the key elements and principles of GA4, so everyone is clear on how it works and differs from Universal Analytics.
Topics covered
- How GA4 works – the nuts and bolts of how it collects data from your website.
- Account structure and setup – how it's all set up in the new interface.
- Using the interface – getting familiar and comfortable knowing what is and is not there.
- Key metric definitions – defining the most common metrics used in GA4, they're not always as you'd expect.
How attendees rate our training
The average course rating is 4.7/5 - that's with over 100 courses run and 1,000+ people trained in GA, GTM and Looker Studio.
“The training was excellent, we were really impressed by the trainer's knowledge and enthusiasm.”
Growth Marketing Manager
Octopus Electric Vehicles
“Course pace and topics were spot on for what we needed and Daniel was very flexible.”
Head of Digital Growth
Starling Bank
“Daniel was a true expert of this subject and the course was extremely interesting.”
Account Manager
TBT Marketing
“Although a few things were familiar to me, it was explained in such a way as to make it easier.”
Head of Digital Marketing
Clear
“Very impressed by the pace of delivery: rattled along without ever feeling rushed.”
Head of Web, External Relations
University of Glasgow
“Delivery of the course was great, Daniel was clearly very knowledgeable and took time.”
Content Manager (Commercial)
FindAUniversity
“Trainer was excellent, well paced, clearly very technically competent, patient with questions.”
Digital Director
itineris
“Everything surpassed our expectations, most trainers left us with many unanswered questions.”
Acquisition Marketing Manager
Princess Casino
“George was very knowledgeable and clear. It was great to ask specific questions.”
Marketing Coordinator
British Film Institute
Questions about our Google Analytics training?
Complete the form below and we'll get right back to you. Or call +44(0)20 3920 0387 to discuss your training needs and suitable dates.