Google Tag Manager training
This one-day training course is designed to give your team the skills to use Google Tag Manager to its full potential.
Train your team from £2,250 +VAT
Enquire about the courseWhat you'll learn
How to effectively use Google Tag Manager to implement Google Analytics and other marketing and advertising tracking tags on your website.
Who it's suitable for
Marketers and analytics teams looking to expand their skills in data collection, or developers looking to learn how to implement tags through GTM.
Course structure
6 hours in total, spread across two 3-hour sessions on different days. Delivered to you and your team live online, and recorded for future reference.
Google Tag Manager training course details
We typically run our Google Tag Manager training course over two live 3-hour sessions, with each session comprising two modules. This content can also be delivered as a one-day in-person training course if you prefer.
A look at what GTM is and how to install it on a website. We'll be exploring the core building blocks and concepts of GTM – tags, triggers and variables, the data layer and consent management. Then looking at becoming comfortable navigating the UI to know what's where and where to go.
Topics covered
- Account structure and orientation – how to get set up and navigate your way around the tool.
- Tags, triggers and variables – explaining the core building blocks of GTM and how they interact.
- The data layer – how the data layer fits into GTM and what it's useful for.
How attendees rate our training
The average course rating is 4.7/5 - that's with over 100 courses run and 1,000+ people trained in GA, GTM and Looker Studio.
“The training was excellent, we were really impressed by the trainer's knowledge and enthusiasm.”
Growth Marketing Manager
Octopus Electric Vehicles
“Course pace and topics were spot on for what we needed and Daniel was very flexible.”
Head of Digital Growth
Starling Bank
“Daniel was a true expert of this subject and the course was extremely interesting.”
Account Manager
TBT Marketing
“Although a few things were familiar to me, it was explained in such a way as to make it easier.”
Head of Digital Marketing
Clear
“Very impressed by the pace of delivery: rattled along without ever feeling rushed.”
Head of Web, External Relations
University of Glasgow
“Delivery of the course was great, Daniel was clearly very knowledgeable and took time.”
Content Manager (Commercial)
FindAUniversity
“Trainer was excellent, well paced, clearly very technically competent, patient with questions.”
Digital Director
itineris
“Everything surpassed our expectations, most trainers left us with many unanswered questions.”
Acquisition Marketing Manager
Princess Casino
“George was very knowledgeable and clear. It was great to ask specific questions.”
Marketing Coordinator
British Film Institute
Questions about our Google Tag Manager training?
Complete the form below and we'll get right back to you. Or call +44(0)20 3920 0387 to discuss your training needs and suitable dates.