Your analytics stack is dying. Here's what's going to replace it
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date with the goings on with the technology, legislation and general industry news. Here's my list of go-to sources. I hope you find them useful too!
Google Marketing Platform product forums
Google product release notes
Follow Google products on LinkedIn
Google product official blogs
Independent and agency blogs
If you have any resources you’d like to add that I’ve missed, please drop me an email at daniel@measurelab.co.uk and I’ll add them to the list.
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.
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At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec