#145 Bye-bye internet: a web built for machines, not people
Dara Fitzgerald-31 Jul 2026
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The Measure Pod
Our podcast on data, analytics and measurement. Practitioners and guests on what's working, what isn't and what's coming next, with a side of fun.
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#146 Assimilated by Anthropic: What We Lost When the Harness Died
Anthropic's clampdown ended the OpenClaw era. Dara and Matthew cover Opus 5, fake GitHub identities in the UK safety tests and EU AI Act Article 50, then ask what was actually lost when the custom harness died, and whether the frustration since is their own fault.
Dara Fitzgerald-
#145 Bye-bye internet: a web built for machines, not people
Bots now make more web page requests than humans do. Dara and Matthew cover the OpenAI sandbox escape, Kimi K3 and Apple v OpenAI, then ask what the web becomes when it can no longer serve people and agents at the same time.
Dara Fitzgerald-
#144 The vanishing rung: what's left when agents do the work
As agents take on more of the routine work, what does the analyst's role become? Dara and Matthew cover GPT-5.6, Fable and the cost of AI, then ask where humans add the most value when the resource being automated is intelligence itself.
Dara Fitzgerald-
#143 Stick, twist, or wait for Clippy: A week inside OpenAI
We spent a week testing OpenAI's ChatGPT, Codex and deep research against Claude, including a blind four-way build-off to make a running-race predictor. Where does each tool win, and would we switch? Plus Anthropic's near-trillion valuation and the case for Clippy.
Dara Fitzgerald-
#142 Google's agentic era: Next '26 and I/O '26 unpacked
Dara and Matthew unpack Google Cloud Next '26 and I/O '26: the Gemini Enterprise Agent Platform, Gemini 3.5 Flash, Omni, Antigravity 2.0 and generative AI search. Plus a breaking-news bulletin on Anthropic's new Fable model, and why agents are the headline but governance is the subplot.
Dara Fitzgerald-
#141 Introducing SEAM: Siloed Data, Central Intelligence
Dara and Matthew cover frontier model updates, Mythos, Google I/O, and AI design tools before officially introducing SEAM - Measurelab's semantic governance layer that sits between LLMs and data sources to deliver consistent, audited answers.
Dara Fitzgerald-
#140 Taming BigQuery costs with Alvin.ai (with Martin Sahlen)
Martin Sahlen, CEO of Alvin AI, joins the Measure Pod to discuss automating BigQuery cost optimisation through billing model arbitrage, with no AI in the engine.
Dara Fitzgerald-
#139 The role of AI and semantic layers in BI (with Colin Zima at Omni)
Colin Zima, CEO of Omni & Looker veteran, joins the Measure Pod to discuss revolutionising analytics by integrating AI into modern data tools.
Will Hayes-
#138 Is Claude the future of agentic AI
Pentagon drama, Google updates and a deep dive into why Claude keeps winning. Agentic AI is here and it's for everyone.
Will Hayes-
#137 Which LLMs stand the test of time?
Dara & Matthew explore AI competition, developer tools, enterprise SaaS governance, and Google's AI strategy and TPU infrastructure edge.
Will Hayes-
#136 Agents, swarms, and the AI awakening
In this episode of The Measure Pod, Dara and Matthew ease into the new year, shake off the podcasting rust, and dive into big-picture ideas about AI’s potential to guide humanity toward a more optimistic, almost Star Trek like future.
Will Hayes-
#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes-
#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
AI expert Daniel Hulme, founder of Satalia, shares his journey from UCL PhD to entrepreneur, discussing AI, consciousness & deep tech.
Will Hayes-
#133 The role of AI in analytics (with Juliana Jackson at Jellyfish)
Dara and Matthew chat with Juliana Jackson on her journey, product mindset, and how AI is shaping modern analytics.
Will Hayes-
#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Yali Sassoon joins The Measure Pod to discuss Snowplow’s growth, AI innovation, data challenges, and the future of user experience.
Will Hayes-
#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
Johan van de Werken joins The Measure Pod to discuss GA4Dataform, BigQuery, and the future of analytics engineering and automation.
Will Hayes-
#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo, Aitana, and board member at 8-bit-sheep.
Will Hayes-
#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)
In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO.
Will Hayes-