The Measure Pod https://www.measurelab.co.uk/ The digital analytics industry is full of acronyms and jargon that make it hard to get into, let alone know what's going on. Join Dan and Dara from Measurelab and the occasional guest on their quest to make sense of it all, and have some fun along the way. Fri, 03 Dec 2021 14:36:24 +0000 en-GB © 2021 Measurelab A podcast all about digital analytics and measurement. Measurelab episodic Measurelab daniel@measurelab.co.uk clean https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png The Measure Pod https://www.measurelab.co.uk/ yes 5bc2890c-ed2a-5ddc-9c43-4077ccce7d1f https://wordpress.org/?v=5.8.2 #19 Sheets, the unsung hero of GA https://www.measurelab.co.uk/blog/podcast/sheets-unsung-hero-ga/ Fri, 03 Dec 2021 07:47:36 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=21092 Add-ons>Get add-ons. In other news, Dan pots some balls and Dara gets magical! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.]]> BigQuery,Google Analytics,Google Analytics 4,Google Sheets,Universal Analytics full Add-ons>Get add-ons. In other news, Dan pots some balls and Dara gets magical! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.]]> Add-ons>Get add-ons. In other news, Dan pots some balls and Dara gets magical! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.]]> https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #19 Sheets, the unsung hero of GA clean no 19:26 #18 What is analytics maturity today? (with Steen Rasmussen) https://www.measurelab.co.uk/blog/podcast/analytics-maturity-today-steen-rasmussen/ Fri, 26 Nov 2021 07:32:09 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20954 data strategy,Google Analytics 4,maturity,strategy full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #18 What is analytics maturity today? (with Steen Rasmussen) clean no 32:15 #17 Why you should be using Segments in Universal Analytics https://www.measurelab.co.uk/blog/podcast/segments-universal-analytics/ Fri, 19 Nov 2021 07:39:34 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20847 advanced segments,analysis,analyst,digital analytics,GA segments,Google Analytics,segment builder,Universal Analytics,user segments full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #17 Why you should be using Segments in Universal Analytics clean no 25:53 #16 The quantified self: Whoopcast (with Steven Elliott) https://www.measurelab.co.uk/blog/podcast/quantified-self/ Fri, 12 Nov 2021 07:34:00 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20748 biomarkers,biometrics,measurement,WHOOP full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #16 The quantified self: Whoopcast (with Steven Elliott) clean no 27:26 #15 When is GA not the answer? https://www.measurelab.co.uk/blog/podcast/ga-not-answer/ Fri, 05 Nov 2021 07:13:16 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20622 Analytics,BigQuery,digital analytics,Google Analytics,Google Analytics 4,Universal Analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #15 When is GA not the answer? clean no 19:22 #14 How COVID-19 impacts data analysis (with Jake Birch) https://www.measurelab.co.uk/blog/podcast/covid19-impact-data-analysis/ Fri, 29 Oct 2021 06:37:01 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20594 analysis,analyst,Analytics,COVID-19,digital analytics,Google Analytics 4 full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #14 How COVID-19 impacts data analysis (with Jake Birch) clean no 20:01 #13 Server-side GTM, what is it? https://www.measurelab.co.uk/blog/podcast/server-side-gtm/ Fri, 22 Oct 2021 06:34:05 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20567 Google Analytics 4,Google Tag Manager,GTM,server-side,sGTM full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #13 Server-side GTM, what is it? clean no 19:33 #12 Why impartiality is important in marketing analytics (with Mark Rochefort) https://www.measurelab.co.uk/blog/podcast/impartiality-in-marketing-analytics/ Fri, 15 Oct 2021 07:09:07 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20561 analyst,Analytics,app analytics,digital analytics,Google Analytics,web analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #12 Why impartiality is important in marketing analytics (with Mark Rochefort) clean no 26:58 #11 Is this the end of real data in analytics? https://www.measurelab.co.uk/blog/podcast/end-of-real-data-in-analytics/ Fri, 08 Oct 2021 07:11:42 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20556 BigQuery,data privacy,digital analytics,Google Analytics,Google Analytics 4,machine learning,Universal Analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/The-Measure-Pod-Artwork-3000x3000-1.png #11 Is this the end of real data in analytics? clean no 27:33 Measured Opinions #10: Better metrics for web measurement https://www.measurelab.co.uk/blog/podcast/mo10-better-metrics-for-web-measurement/ Fri, 24 Sep 2021 06:26:58 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20436 Analytics,Google Analytics,Universal Analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #10: Better metrics for web measurement clean no 34:37 Measured Opinions #9: Is attribution modelling important? https://www.measurelab.co.uk/blog/podcast/mo9-is-attribution-modelling-important/ Fri, 17 Sep 2021 06:33:10 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20363 attribution,attribution modelling,ga,ga4,Google Analytics,Google Analytics 4,modelling full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #9: Is attribution modelling important? clean no 25:36 Measured Opinions #8: The 15 minute GA audit https://www.measurelab.co.uk/blog/podcast/mo8-15-minute-ga-audit/ Fri, 10 Sep 2021 06:40:53 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20321 Google Analytics,Universal Analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #8: The 15 minute GA audit clean no 17:51 Measured Opinions #7: The GA4 PIVOT framework https://www.measurelab.co.uk/blog/podcast/mo7-ga4-pivot-framework/ Fri, 03 Sep 2021 06:39:56 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20262 BigQuery,ga4,Google Analytics,Google Analytics 4,implementation,Measurement Framework,planning,ua,Universal Analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #7: The GA4 PIVOT framework clean no 15:17 Measured Opinions #6: Do you really need GA360? https://www.measurelab.co.uk/blog/podcast/mo6-do-you-really-need-ga360/ Fri, 27 Aug 2021 06:39:10 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20222 BigQuery,ga,GA360,ga4,Google Analytics,Google Analytics 360,Google Analytics 4,Google BigQuery,SQL full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #6: Do you really need GA360? clean no 14:57 Measured Opinions #5: What is a UTM and why is it so important? https://www.measurelab.co.uk/blog/podcast/mo5-what-is-a-utm-and-why-is-it-so-important/ Fri, 20 Aug 2021 06:48:28 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20210 Analytics,attribution,digital analytics,Google Analytics,marketing,Universal Analytics,UTM full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #5: What is a UTM and why is it so important? clean no 15:54 Measured Opinions #4: What makes a good analytics consultant? https://www.measurelab.co.uk/blog/podcast/mo4-what-makes-a-good-analytics-consultant/ Fri, 13 Aug 2021 06:46:22 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20129 analyst,Analytics,Consultant full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #4: What makes a good analytics consultant? clean no 13:30 Measured Opinions #3: What to know before you start with GA4 https://www.measurelab.co.uk/blog/podcast/mo3-what-to-know-before-you-start-with-ga4/ Fri, 06 Aug 2021 06:50:00 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20074 Analytics,digital analytics,ga,ga4,Google Analytics,Google Analytics 4,gtag,implementation,ua,web analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #3: What to know before you start with GA4 clean no 15:05 Measured Opinions #2: Is the Session dead? https://www.measurelab.co.uk/blog/podcast/mo2-is-the-session-dead/ Fri, 30 Jul 2021 07:00:00 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=20026 analyst,Analytics,digital analytics,ga,ga4,Google Analytics,Google Analytics 4,measurelab,measurement,stadia,ua,web analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #2: Is the Session dead? clean no 12:28 Measured Opinions #1: Why should I care about GA4? https://www.measurelab.co.uk/blog/podcast/mo1-why-should-i-care-about-ga4/ Thu, 22 Jul 2021 19:21:20 +0000 https://www.measurelab.co.uk/?post_type=podcast&p=19917 analyst,Analytics,app analytics,BigQuery,digital analytics,ga,ga4,Google Analytics,Google Analytics 4,marketer,marketing,measurelab,measurement,ua,Universal Analytics,web analytics full https://www.measurelab.co.uk/wp-content/uploads/2021/07/Measured-opinions-artwork-Downsized-3000x3000-1.png Measured Opinions #1: Why should I care about GA4? clean no 16:15