The Measure Pod
The digital analytics industry is full of acronyms and jargon that make it hard to get into, let alone know what's going on. Join Dan, Dara and the occasional guest on their quest to make sense of it all, and have some fun along the way.
This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!
This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.
This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.