The Measure Pod

The digital analytics industry is full of acronyms and jargon that make it hard to get into, let alone know what's going on. Join Dan, Dara and the occasional guest on their quest to make sense of it all, and have some fun along the way.

Measured Opinions #3: What to know before you start with GA4

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!

Measured Opinions #2: Is the Session dead?

This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.

Measured Opinions #1: Why should I care about GA4?

This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.