A bit about who we are

Measurelab is a crack team of Analytics Consultants.

We provide impartial and top notch analytics implementation, reporting, analysis and training. And that’s all we do.

We believe analytics need not be the purview of the “geek” – with the right approach everyone can use data to improve their online performance. We are on a mission to bring the wonder of analytics to the world!

Prior to co-founding Measurelab, Dara was Head of Insight & Analytics at Fresh Egg – and Mark was Head of Technology at Harvest Digital.

  • Dara Fitzgerald
    Dara Fitzgerald Analytics Director

    Dara is a well-known industry speaker and commentator in the field of Digital Analytics – with Google Analytics in particular. He makes sure Measurelab is always keeping our clients at the cutting-edge of digital measurement. He also sports a rather splendid beard.

  • Mark Rochefort
    Mark Rochefort Managing Director

    Mark has been “doing websites” since the 90s. He has a technical management background – having worked in senior techie roles in digital media and marketing for many years. He keeps things ticking along smoothly at Measurelab – always looking for ways to do things a little bit better.

  • Adam Englebright
    Adam Englebright Analytics Consultant
  • Juan Barros
    Juan Barros Analytics Consultant
  • Daniel Reed
    Daniel Reed Analytics Consultant
  • Alex Cirstea
    Alex Cirstea Analytics Consultant
  • Magdalena Pajak
    Magdalena Pajak Analytics Consultant

The story so far…

2010

Once upon a time in California…

Dara and Mark met in 2010 at the Google campus in Mountain View, California – while attending the annual Google Analytics Summit.

2013

A few years later…

September 2013 and Measurelab is born. From our first office, in a beautiful old Georgian town house, Dara and Mark set about creating the company they’ve always wanted to work for – inspired by an excellence in Digital Analytics and good coffee.

2014

New joiners and new premises…

2014 saw our team size double and a move to bigger brighter offices in the attic of a former candle factory. Onwards and upwards!

2015 and beyond

We continue to grow – doing great work with some fantastic clients. All is good 🙂

Be a part of the Measurelab story

We are always on the look out for new talent.

If you fancy something a little different and you have what it takes to be great analytics consultant, then get in touch!

Partnerships and Accreditations

We are Google Analytics, Google Tag Manager and Google Data Studio Certified Partners

Google have selected Measurelab to be one of the few Google Analytics, Google Tag Manager and Google Data Studio Certified Partners in the UK. The Google Analytics Certified Partner Program is a highly qualified global network of companies specialising in Google Analytics.

Where we are

Sussex

Measurelab HQ is in the beautiful country town of Lewes, tucked amongst the rolling hills of the South Downs National Park. We have the privilege of being located in the capacious attic of the Old Candlemakers (a converted Broad’s candle factory, full of antique brickwork and exposed beams) just above the Needlemakers (a converted WWI hypodermic needle factory) which now houses specialist shops, galleries and a very nice cafe.

Why not pop by?

London

In London, we can arrange to meet at one of our working spaces across town.

Let’s meet up!