A bit about who we are

Measurelab is an independent digital analytics consultancy, based in Lewes, near Brighton.

We work with companies that depend on digital channels to attract, convert and retain their customers and use Google technologies to measure and optimise their performance.

They rely on us for top-notch analytics implementation, reporting and analysis. Because that’s all that we do, they can be sure our advice is expert and impartial.

The way we work is agile and transparent. We focus on using the data and tools available to deliver wins quickly and regularly.

  • Dara Fitzgerald
    Dara Fitzgerald Analytics Director

    Dara is a well-known industry speaker and commentator in the field of Digital Analytics – with Google Analytics in particular. He makes sure Measurelab is always keeping our clients at the cutting-edge of digital measurement. He also sports a rather splendid beard.

  • Mark Rochefort
    Mark Rochefort Managing Director

    Mark has been “doing websites” since the 90s. He has a technical management background – having worked in senior techie roles in digital media and marketing for many years. He keeps things ticking along smoothly at Measurelab – always looking for ways to do things a little bit better.

  • Adam Englebright
    Adam Englebright Analytics Implementation Specialist
  • Juan Barros
    Juan Barros Analytics Manager
  • Daniel Reed
    Daniel Reed Analytics Consultant
  • Alex Cirstea
    Alex Cirstea Analytics Implementation Specialist
  • Magdalena Pajak
    Magdalena Pajak Analytics Data Specialist
  • Sindhoora Mokshagundam
    Sindhoora Mokshagundam Analytics Manager
  • Aimée Hart
    Aimée Hart Analytics Consultant
  • David Kane
    David Kane Data Scientist
  • Steven Elliott
    Steven Elliott Commercial Director

The story so far…


Once upon a time in California…

Dara and Mark met in 2010 at the Google campus in Mountain View, California – while attending the annual Google Analytics Summit.


A few years later…

September 2013 and Measurelab is born. From our first office, in a beautiful old Georgian town house, Dara and Mark set about creating the company they’ve always wanted to work for – inspired by an excellence in Digital Analytics and good coffee.


New joiners and new premises…

2014 saw our team size double and a move to bigger brighter offices in the attic of a former candle factory. Onwards and upwards!

2015 and beyond

We continue to grow – doing great work with some fantastic clients. All is good 🙂

Be a part of the Measurelab story

We are always on the look out for new talent.

If you fancy something a little different and you have what it takes to be great analytics consultant, then get in touch!

Google Marketing Platform Certfied Partner Company

We are proud to be a Google Marketing Platform Certified Partner

Additionally we hold accreditations in Google Analytics, Google Tag Manager and Google Data Studio, reflecting our in-depth knowledge of measurement and improvement with the Google Marketing Platform.


Where we are


Measurelab HQ is in the beautiful country town of Lewes, near Brighton, on the sunny south coast of England; tucked amongst the rolling hills of the South Downs National Park. We have the privilege of being located in the capacious attic of the Old Candlemakers (a converted candle factory, full of antique brickwork and exposed beams) just above the Needlemakers (a converted WWI hypodermic needle factory) which now houses specialist shops, galleries and a very nice cafe.

Why not pop by?


In London, we can meet at one of our working spaces across town. Our main sales office is based in Soho (the WeWork in Medius House, on Sheraton Street – just off Wardour Street) but we can arrange to meet wherever suits you.

Let’s meet up!


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