A bit about us

Measurelab is a small, independent analytics consultancy, with headquarters near Brighton and people based all over the United Kingdom.

Since 2013, we’ve been helping marketing, web and e-commerce teams to measure and improve their performance by providing expert analytics implementation and advice.

We specialise in the Google Marketing Platform, Google Cloud Platform and a selection of complementary third-party and proprietary technologies.

Large global companies turn to Measurelab for strategy and support. Together, we build trust in their data, uncover valuable insight, predict outcomes with confidence, and automate decisioning.

Meet the team

Dara Fitzgerald


Industry speaker and commentator in the field of Digital Analytics – with Google Analytics in particular. As our Managing Director, Dara makes sure Measurelab is keeping our clients happy, delivering excellence beyond expectation, and oversees a crack team of keen, lean analytics experts.

Mark Rochefort


Mark is our Technology and Operations Director, overseeing all manner of stuff that keeps us ticking along and at the forefront of marketing analytics. Mark has been working in digital since the 90s; having worked in senior tech roles in digital media and marketing, until founding Measurelab in 2013 with Dara.

Our story


Dara and Mark first met in 2010 at the Google campus in Mountain View, California while attending the annual Google Analytics Summit. 


September 2013 and Measurelab is born. From our first office, in a beautiful old Georgian town house, Dara and Mark set about creating the company they’ve always wanted to work for – inspired by an excellence in Digital Analytics and good coffee.


New joiners and new premises… 2014 saw a move to bigger brighter offices in the attic of a former candle factory. 


A global pandemic hits and we become a “remote-first” organisation, with a team distributed all over the UK – and headquarters in the South East of England.

And beyond…

A crack team of Analytics Consultants and Specialists, we have established excellent relationships with some lovely clients and have a proven track record in designing and implementing analytics solutions for world class organisations across a range of industries. From analytics to insights to data science and machine learning, our expertise remains cutting-edge and laser focussed; underpinned by a lean and agile approach to delivering ongoing and tangible value.

Be a part of the Measurelab story

We are always on the look out for new talent. If you fancy something a little different and you have what it takes to be great analytics consultant, then get in touch!