Using a flexible yet robust process, we define, develop and implement your Measurement Strategy – to improve online performance and increase revenue.
Digital Analytics is an ongoing exercise
We take an agile approach to implementation and favour working with our clients on an ongoing retained basis.
We kick off new client engagements with a discovery phase involving a review of the existing implementation and then requirements gathering and measurement planning.
We collectively agree on the measurement requirements for the business and in turn the priorities and responsibilities on defined tasks; this forms a spring-board and point of reference for our ongoing work with the client, where we would look to establish a reasonable pace of delivery to work through these tasks (all managed through our own systems – myMeasurelab – where we track tasks, progress and documentation).
We typically work on an 80/20 basis with 80% of our ongoing consultancy being planned work against the original measurement requirements and 20% allocated for day-to-day support requests.
Our consultants work against pre-purchased credits to roll-out complex implementations and provide you with immediate office hours support – for Google Analytics & Google Tag Manager. Our Consultative Support approach relies on our own unique technology to manage the bigger picture, so that any questions or support tasks can be easily considered against our Continuous Delivery framework.
Starting at £1,250 + VAT per month
We can help “up-skill” your team with our Google Analytics and Google Tag Manager training workshops
Google have selected Measurelab to be one of the few Google Analytics, Google Tag Manager and Google Data Studio Certified Partners in the UK. The Google Analytics Certified Partner Program is a highly qualified global network of companies specialising in Google Analytics.
We have built our own proprietary technology that allows you, as a client, to see what we are working on and how things are ticking along – whatever the time of day or night. This cloud-based system also powers how we manage our workloads across the team – creating efficiencies without removing real human experts.