We work with marketing, product and analytics teams in organisations of all shapes and sizes. Sector specialisms include online retail and ecommerce, utilities, business, financial and information services, travel and leisure.

Here’s just a few of the clients we work with


Client Testimonials

Progressive, professional and personable

I really can’t rate Measurelab highly enough. They have helped us grow in the ways that we wanted and been a reliable and forward thinking sounding board. They’ve been adaptable and a great source of knowledge. It is refreshing and a pleasure to work with genuine, hard working but likeable people.

An invaluable asset

Measurelab have become an intrinsic part of our Marketing setup since we started working together. Through a combination of sheer technical brilliance, a willingness to understand every facet of our business, fantastic account management and the flexibility to adapt to prevailing internal conditions, Measurelab continue to add demonstrable value across the board. I would not hesitate to recommend them to any company looking to make data driven decisions.

Professional, efficient and knowledgeable

Our consultant Daniel helped us a lot with scoping out what we needed to do to get up to scratch with our Google Analytics implementation. The team delivered the required work quickly and with minimum fuss. Would recommend to anyone looking for a bit of hand-holding when trying to improve their analytics capabilities.

Knowledgeable, friendly and flexible team

The service we receive from Measurelab is personal, swift, and is making a difference to our business one small step at a time. The team are basically an extension of our small team, and it is a pleasure working with them and learning from them!

Pragmatic, dedicated, organised, friendly

I couldn’t recommend them enough. They worked directly with our dev team to create a new way of tracking our in-house solution, found alternatives to track white label 3rd party providers’ sites and apps (GA and Firebase proficient), advised them on improvements. A well rounded team to cover dev, mapping, tagging (incl. marketing campaign tracking), reporting, dashboards and more. A fun bunch to work with, often ahead of the curve, pushing us to be better, they are making a real difference.

110% recommended

Cannot recommend enough, absolute pleasure to work with. We learned more in a few hours of conversation than we did as a company over a few months. There is still no question we have asked that has gone unanswered, with information and support exceeding our expectations at every instance.


Measurelab have been great, troubleshooting detailed implementation issues with our existing GA and GTM set-up, helping with new product launches and advising thoughtfully on higher-level questions about the implementation and use of analytics in our company. The project management and day-to-day delivery is clear and straightforward, and reassuringly thorough. Highly recommended.

Amazing service and support

We have used Measurelab for a few years now for our analytics management and for google analytics training. We have always had and amazing service from Juan and the team and would recommend to any company either looking to expand their current analytics solutions or to even start with the basics. Our analytics are in a great place and wouldn’t be without the help of Measurelab!

Can’t recommend enough!

Measurelab are an absolute pleasure to work with. Their knowledge and service is of such a high level and nothing is too much for them. They have implemented all of the analytics on our website, allowing us to gain valuable insight and maximise our site performance. We’d be lost without them!

Excellent work when working for an enterprise client

Measurelab are helpful, knowledgeable and reliable. They successfully navigate working with a huge organisation and bring their expertise to every conversation. I have a lot of time for Measurelab and highly recommend them to you.


Great service, always available. Have really helped our company.
Measurelab have been a key partner to us as we’ve undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable as we’ve embarked on this journey, and their technical expertise has helped us to build a modern solution that provides insight into digital behaviours across multiple touchpoints.

Google Store

The Google Store is the online destination to purchase Google made devices and accessories; things like the Google Pixel phones, Pixel Slate tablets, Chromebooks, connected home devices such as Nest and Home, and much more.

Measurelab work closely with the regional teams in EMEA and APAC to provide in-depth insight, advanced data analysis and smarter activation, using the full Google Marketing and Cloud Platform stacks, across the entire customer journey – from marketing to purchase and retention.


As analytics partners of choice for Waitrose, working across the main groceries website, mobile apps and specialist sites for flowers, pets, garden and gifts; we deployed Google Tag Manager and helped the marketing team develop automated reports and custom analysis in Google Analytics. 

Later we worked with the Ecommerce team to migrate from Adobe to Google 360, augmenting Enhanced Ecommerce features with additional Custom Dimensions to provide a single view of website and marketing performance.

Most recently we implemented Google Analytics for Firebase on a new mobile app and supporting the roll-out of a data warehouse using the Google Cloud Platform and BigQuery.

EDF Energy

Since March 2019, Measurelab have been working in partnership with the team at EDF Energy to create an Analytics Centre of Excellence; grounded in a simple mission of making better use of data, enabling data informed decisions, along with empowering a data driven cultural shift. 

Our engagement is broad reaching but not limited to cross functional optimisation workshops, data strategy canvassing, data engineering and analytics implementation. Our ongoing support engagement aims at delivering against a roadmap and provide a go-to approach for implementing and building a single customer view data warehouse using BigQuery in the Google Cloud Platform (GCP).

A raft of initiatives are being rolled out to improve the analytics capability at EDF Energy; with more recent projects building on solid foundations for integrating full omni-channel and cross device data to enable marketing channel attribution modelling and analysis.

Smyths Toys

When Smyths took the decision to revamp their website at the beginning of 2017 they wanted to retain absolute confidence in the data that informed their critical marketing investment decisions.

Measurelab conducted comprehensive audits and technical reviews, before producing data layer specifications and a Google Tag Manager implementation that ensured complete and accurate data collection and reliable reporting within Google Analytics.

Working with the analytics team at Smyths, we prototype and produce dashboards using Google Data Studio (and Google Sheets) that enable analysts to continually assess performance and identify optimisation opportunities.

Barker and Stonehouse

Established in 1946 and still run by family, this UK wide furniture retailer is founded on very traditional roots yet has very modern intentions; from the high quality and cutting-edge designer styles available in stock and experienced in-store, through to their approach to advertising and branding. It is this forward looking approach that is behind their thinking to using analytics for marketing and business growth.

Measurelab have been helping the team at Barker & Stonehouse apply optimisation methodologies, cloud technology and big data analysis to discover the levers they need to dial up in order to maximise and realise their business potential. Key decisions can now be made smarter, faster and, above all, predictive – based on data modelling techniques and advanced analytics. At the heart of this is a Marketing Analytics Data Warehouse, engineered by Measurelab using Google Cloud and Google Marketing Platform (Google Analytics, Tag Manager, Big Query, Pub/Sub, Datalab, Data Studio etc).

Carnival UK

Measurelab have been working with these iconic cruise brands since 2014 -supporting their data collection implementations with Tagman / Ensighten and Google Tag Manager. More recently, we supported the rollout of the Adobe Experience cloud to P&O Cruises and Cunard, as part of a global platform launch; incorporating Adobe ad cloud, Adobe Experience Manager and Customer Intelligence modules (Adobe Analytics, Adobe Audience Manager & Adobe Target).

Measurelab continues to deliver a detailed analytics roadmap and provide consultative guidance to create a value case in consolidating a central digital analytics function allowing greater enablement of broader marketing technologies. Most recently we have developed a marketing analytics data warehousing solution across disparate data sets to provide an omni-channel digital and offline insight led reporting suite.


Our initial brief from Lush in 2016 was for the development of a standardised web analytics tracking solution for their 15 sites worldwide.

Measurelab specified the data layer and a standardised container within Google Tag Manager to collect all user and ecommerce data in Google Analytics consistently. We deployed first in the UK, then provided documentation and training so the Lush team could roll the solution out internationally with minimal support.

The focus then turned to the implementation of Google Analytics for Firebase, before connecting both app and web data to the Google Cloud Platform where it can now be queried and analysed using a combination of BigQuery and Google Data Studio.

What could Measurelab do for you?

If you want to trust your data. If you want to make bigger, bolder, better decisions – with confidence. Get in touch.