Who we work with
Our customers come from a broad range of industry sectors, but we have particular experience in retail, travel, leisure and tourism. We prefer to work with companies that are socially responsible, treat their employees fairly, and pay their taxes – just like we do.
If you know someone at one of these companies, we’re pretty confident they’ll speak kindly of us.
Select success stories
Working with Waitrose
We’ve been partners since 2013, supporting the main groceries website, mobile apps and specialist sites for flowers, pets, garden and gifts.
At the outset, we deployed Google Tag Manager and helped the marketing team develop automated reports and custom analysis in Google Analytics.
Later we worked with the Ecommerce team to migrate from Adobe to Google Analytics 360, augmenting Enhanced Ecommerce features with additional Custom Dimensions to provide a single view of website and marketing performance.
Most recently we’ve been implementing Google Analytics for Firebase on a new mobile app and supporting the roll-out of a data warehouse using the Google Cloud Platform and BigQuery.
Supporting Smyths Toys
When Smyths took the decision to revamp their website at the beginning of 2017 they wanted to retain absolute confidence in the data that informed their critical marketing investment decisions.
Measurelab conducted comprehensive audits and technical reviews, before producing data layer specifications and a Google Tag Manager implementation that ensured complete and accurate data collection and reliable reporting within Google Analytics.
Working with the analytics team at Smyths, we prototype and produce dashboards using Google Data Studio (and Google Sheets) that enable analysts to continually assess performance and identify optimisation opportunities.
Labouring for Lush
Our initial brief from Lush in 2016 was for the development of a standardised web analytics tracking solution for their 15 sites worldwide.
Measurelab specified the data layer and a standardised container within Google Tag Manager to collect all user and ecommerce data in Google Analytics consistently. We deployed first in the UK, then provided documentation and training so the Lush team could roll the solution out internationally with minimal support.
The focus then turned to the implementation of Google Analytics for Firebase, before connecting both app and web data to the Google Cloud Platform where it can now be queried and analysed using a combination of BigQuery and Google Data Studio.