Measurelab works as a support and consultative partner to businesses across multiple sectors, with deep experience in retail, travel and leisure. We prefer to work with socially responsible companies that treat their employees fairly – just like we do.

Retained relationships

Nobody ever got fired for hiring Measurelab. And nobody ever fired Measurelab (yet). So if you know someone at one of these companies, we’re pretty confident they’ll speak kindly of us.

Barker and Stonehouse

Established in 1946 and still run by family, this UK wide furniture retailer is founded on very traditional roots yet has very modern intentions; from the high quality and cutting-edge designer styles available in stock and experienced in-store, through to their approach to advertising and branding. It is this forward looking approach that is behind their thinking to using analytics for marketing and business growth.

Measurelab have been helping the team at Barker & Stonehouse apply optimisation methodologies, cloud technology and big data analysis to discover the levers they need to dial up in order to maximise and realise their business potential. Key decisions can now be made smarter, faster and, above all, predictive – based on data modelling techniques and advanced analytics. At the heart of this is a Marketing Analytics Data Warehouse, engineered by Measurelab using Google Cloud and Google Marketing Platform (Google Analytics, Tag Manager, Big Query, Pub/Sub, Datalab, Data Studio etc).

Smyths Toys

When Smyths took the decision to revamp their website at the beginning of 2017 they wanted to retain absolute confidence in the data that informed their critical marketing investment decisions.

Measurelab conducted comprehensive audits and technical reviews, before producing data layer specifications and a Google Tag Manager implementation that ensured complete and accurate data collection and reliable reporting within Google Analytics.

Working with the analytics team at Smyths, we prototype and produce dashboards using Google Data Studio (and Google Sheets) that enable analysts to continually assess performance and identify optimisation opportunities.


Our initial brief from Lush in 2016 was for the development of a standardised web analytics tracking solution for their 15 sites worldwide.

Measurelab specified the data layer and a standardised container within Google Tag Manager to collect all user and ecommerce data in Google Analytics consistently. We deployed first in the UK, then provided documentation and training so the Lush team could roll the solution out internationally with minimal support.

The focus then turned to the implementation of Google Analytics for Firebase, before connecting both app and web data to the Google Cloud Platform where it can now be queried and analysed using a combination of BigQuery and Google Data Studio.


We’ve been analytics partners of choice for Waitrose since 2013, supporting the main groceries website, mobile apps and specialist sites for flowers, pets, garden and gifts.

At the outset, we deployed Google Tag Manager and helped the marketing team develop automated reports and custom analysis in Google Analytics.

Later we worked with the Ecommerce team to migrate from Adobe to Google 360, augmenting Enhanced Ecommerce features with additional Custom Dimensions to provide a single view of website and marketing performance.

Most recently we implemented Google Analytics for Firebase on a new mobile app and supporting the roll-out of a data warehouse using the Google Cloud Platform and BigQuery.

EDF Energy

Since March 2019, Measurelab have been working in partnership with the team at EDF Energy to create an Analytics Centre of Excellence; grounded in a simple mission of making better use of data, enabling data informed decisions, along with empowering a data driven cultural shift.  Our engagement is broad reaching but not limited to cross functional optimisation workshops, data strategy canvassing, data engineering and analytics implementation.

Our ongoing support engagement aims at delivering against a roadmap and provide a go-to approach for implementing and building a single customer view data warehouse using BigQuery in the Google Cloud Platform (GCP). 

A raft of initiatives are being rolled out to improve the analytics capability at EDF Energy; with more recent projects building on solid foundations for integrating full omni-channel and cross device data to enable marketing channel attribution modelling and analysis.

Carnival UK

Measurelab have been working with these iconic cruise brands since 2014 -supporting their data collection implementations with Tagman / Ensighten and Google Tag Manager. More recently, we supported the rollout of the Adobe Experience cloud to P&O Cruises and Cunard, as part of a global platform launch; incorporating Adobe ad cloud, Adobe Experience Manager and Customer Intelligence modules (Adobe Analytics, Adobe Audience Manager & Adobe Target).

Measurelab continues to deliver a detailed analytics roadmap and provide consultative guidance to create a value case in consolidating a central digital analytics function allowing greater enablement of broader marketing technologies. Most recently we have developed a marketing analytics data warehousing solution across disparate data sets to provide an omni-channel digital and offline insight led reporting suite.

Google Store

The Google Store is the online destination to purchase Google made devices and accessories; things like the Google Pixel phones, Pixel Slate tablets, Chromebooks, connected home devices such as Nest and Home, and much more.

Measurelab work closely with the regional teams in EMEA and APAC to provide in-depth insight, advanced data analysis and smarter activation, using the full Google Marketing and Cloud Platform stacks, across the entire customer journey – from marketing to purchase and retention.

What could Measurelab do for you?

If you want to trust your data. If you want to make bigger, bolder, better decisions – with confidence. Get in touch.