Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Life moves pretty fast

On Thursday 12th March, with advice about Coronavirus still being unclear, we did what we do best - we looked…

Allowed To Recommended: Week 1

Last week the government's coronavirus advice moved from "contain" to "delay", and Measurelab moved from "allowing" to "recommending" that we…

Working From Home: An Alternative Blog Post

I wouldn't really consider myself a writer and to my knowledge I've only ever written one blog post in my…

Google Tag Manager Basics #3: Your First Tag

This is the third ofa seriesdedicated to introducing you, faithful reader, to the wonders and delights of Google Tag Manager.Last…

Audience activation in 5 simple steps

Amidst news of cookies crumbling and third party cookies eventually becoming obsolete, there is even more emphasis on identifying visitors…

GTM Solutions Corner #4: Capturing existing classic GA calls

This is part 4 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more…

Google Tag Manager Basics #2: A Closer Look At GTM

This is the second of a series dedicated to introducing you, faithful reader, to the wonders and delights of Google…

Google Tag Manager Basics #1 - What Is A Tag Manager?

This is the first of a new series dedicated to introducing the uninitiated to the wonders and delights of Google…

GTM Solutions Corner #3: Turning Classic GA calls into data layer pushes

This is part 3 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more…

A day in the shoes of... Andrew Fowkes

For our regular "A Day In The Shoes" feature, Andy - Senior Research Executive at EDF - talks about delivering…

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