Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Connecting GPT to BigQuery: Zapier AI actions

Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.

What is GA4's Measurement Protocol?

We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.

How to debug your SQL in BigQuery

Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.

The Google Cloud tools of the marketing analytics trade

The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.

GTM’s new Google tag: one tag to rule them all

Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google…

Customising GA4's reports menu using the report library

By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you…

The Derelict Data Warehouse

A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted,…
Measurefest blog illustration with a dashboard and superhero

Getting started with Plotly Dash

This blog post is a brief introduction to Plotly Dash and a short tutorial to learn how to build a…
The Measure Pod: 2 years of podcasting

The Measure Pod: 2 years of podcasting

If you also work in an industry like analytics, there's generally very few people who you can really talk to…
ROI on analytics

How to create new events in GA4 (using the UI)

Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relevant tech resources available to make some changes in a timely manner.

Enter The Random Forest

Subscribe to our monthly-ish newsletter for the latest musings and more from across the industry.