Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great for basic web analytics but restrict the user to aggregated data unless a substantial fee is paid (reported to be £90K per annum). This presents a large obstacle for [...]
Thoughts, updates and news from Measurelab
Demystifying data and analytics, one blog article at a time.
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Whether you’re starting on your CRO journey or have been at it for years, chances are you’re after opportunities to give your bottom line a boost during the festive season. Taking some time to plan and carefully curate those optimisation journeys will not only go some way to making sure the [...]
In the last couple of months we’ve had three new starters and I’d like to give them a little nod of recognition, if I may. First up is (Doctor) Dave, who joined us as a Data Scientist in the Summer; he popped along to one of our Brighton Analytics meetups and it just went from […]
This is part 1 of what I hope will become a semi-frequent series on here, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once. This particular entry is a companion to Mark’s piece from a couple of years back, but for Google Optimize rather [...]
Last night’s #BrightonAnalytics meetup was a great success – thanks to all who made it along to the Evening Star pub to chat about analytics and drink beer! The next one will be Tuesday July 17th – again at 6pm-9pm in the Evening Star, Brighton. See you there! ” [...]
After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a blog post about it would be much valued and appreciated. I’ve compiled a list of the most frequently asked questions. 1. How does Firebase Analytics define a session? [...]
Hey folks. The shiny new built-in triggers for things we used to have to use big old Custom HTML tags to track before—Youtube tracking! Scroll depth! Element visibility!—have had a bit of time to bed in now. We had a look at changing over to the new built-in solutions everywhere we were using [...]
Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about the organisations announcement from Google) and took the Eurostar to Paris for some well deserved and much needed rest, relaxation and culture. The trip was unofficially sponsored [...]