Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Google Tag Manager Basics #1 - What Is A Tag Manager?

This is the first of a new series dedicated to introducing you, faithful reader, to the wonders and delights of…

GTM Solutions Corner #3: Turning Classic GA calls into data layer pushes

This is part 3 of a semi-regular series on here, dedicated to reusable GTM solutions for scenarios or issues we’ve…

A day in the shoes of... Andrew Fowkes

For our regular "A Day In The Shoes" feature, Andy - Senior Research Executive at EDF - talks about delivering…

How to Conduct an Exceptional Training Session

So… you’ve been asked to conduct a training session and you don’t know where to start. Or, you’re looking for…

What did you do at the weekend?

Last Friday we all put our "out of office" notifications on our email, ditched the computers and headed off to…

A day in the shoes of...Will Deschene, Senior Digital Analyst at EDF

Our first launch into a ‘day in the shoes’ series is spent with Will Deschene, Senior Digital Analyst at EDF.…

To Product Affinity and Beyond

Being able to answer the question ‘which of my products do people regularly buy together’ with ease and simplicity can…

Three Small Recent GA/GTM Improvements

Google are always making small unannounced tweaks and improvements to their products—here are a few of the more noteworthy ones…

Expanding on Optimisation

Recently I ran a workshop with a leading International luxury fashion retailer. The purpose was to structure thoughts between disparate…

BigQuery Without Analytics 360 - Adam's Measurefest 2019 Talk

For the first time in a few years, I took to the stage at Measurefest to talk about how to…

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