Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

The nine signs of analytics maturity

How do you measure up when it comes to analytics maturity? Forget all those finicky frameworks. If you're displaying one of these nine signs then chances are, you're on the right track.
Measurelab year in review

2021: Measurelab’s year in review

A reflection on the year gone by and how far we’ve come as a company and team. From remote working to co-working, finding time for fun, and a growing appetite for GA4, we only mention Covid a few times.
How to Enable GA4/Firebase Debugview image for blog

How to enable the GA4/Firebase DebugView for Android apps

How to enable analytics debug mode on an Android device, using the GA4/Firebase DebugView to monitor app event data.
Export GA4 data to BigQuery

10 reasons to export your GA4 data to BigQuery

There are a lot of benefits to linking your GA4 data to BigQuery – we’ve got ten good reasons for you to take your analytics to the next level today.
set cookies

How to write a value to a cookie using GTM

Learn how to create and set cookies using Google Tag Manager using this simple script and a Custom HTML tag.
The superpower of objectivity

The superpower of objectivity

The do-it-yourself approach to data-driven organisational change can be daunting – an objective consultant, removed from the day-to-day operations of the business, can take more risks.
Key KPIs, ATM machines and other such nonsense

Key KPIs, ATM machines and other such nonsense

All KPIs are metrics, but not all metrics are KPIs. Are they key to the business’ success? Or do they contribute to it? When it comes to analytics, not all performance indicators are critical.
Meaurelab company values

How core values define a company

At Measurelab, we look to our company values to drive the company culture. The whole company has to feel connected to these core values; they have to mean something to everyone.
Measurelab -Everything’s an experiment

Everything’s an experiment

Everyone in the team has ideas for how we can optimise the organisation. Here’s how we use an Experiment Canvas and Experiment Board to prioritise and manage change at Measurelab.

PIVOT: a five-step process for your GA4 migration

If you’re migrating from Universal Analytics to Google Analytics 4, our PIVOT framework provides guidance on what you’ll need to consider at each stage of the process. See our GA4 migration guide.

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