Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

How to get to know your customers better.

In marketing, it’s vital to know your customers and how they interact with your brand. You need to know what…

Data warehousing: What is BigQuery and how do I get started?

At Measurelab we live and breathe the Google Cloud Platform, so our specialists are experts in Bigquery. We have decided…

How Recognising Images Works - When You're an Algorithm

There are many different types of image recognition. The main aim of such practises is to correctly match a new…

30 sleeps 'til Christmas

What a year. I don't think I'm alone in wishing this particular year away and wanting to start Christmas ASAFP!…

Using Python in Google Cloud Functions to automate Data Import into Google Analytics from BigQuery

A few months back I was granted access to a Google Cloud Source Repository (private Git repositories hosted on Google…

Google Analytics 4

The new future version of Google Analytics has been announced - now branded as Google Analytics 4. Building on the…

Three Popular GTM Server-Side Tagging Misconceptions

With the recent release of Server-Side Tagging for Google Tag Manager, a whole new woooooorld of possibilities has opened up.…

Life as a new starter: remote edition

In the analytics industry, everyone I have had the opportunity to work with is so passionate about their role and…

We are going BIG on DATA

See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey.…

GTM Solutions Corner #5: Tracking changes in pre-populated HTML form fields

This is part 5 (and my first contribution, so bear with me) to this "semi-regular" series, dedicated to reusable GTM…

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