Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

30 sleeps 'til Christmas

What a year. I don't think I'm alone in wishing this particular year away and wanting to start Christmas ASAFP!…

Using Python in Google Cloud Functions to automate Data Import into Google Analytics from BigQuery

A few months back I was granted access to a Google Cloud Source Repository (private Git repositories hosted on Google…

Google Analytics 4

The new future version of Google Analytics has been announced - now branded as Google Analytics 4. Building on the…

Three Popular GTM Server-Side Tagging Misconceptions

With the recent release of Server-Side Tagging for Google Tag Manager, a whole new woooooorld of possibilities has opened up.…

Life as a new starter: remote edition

In the analytics industry, everyone I have had the opportunity to work with is so passionate about their role and…

We are going BIG on DATA

See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey.…

GTM Solutions Corner #5: Tracking changes in pre-populated HTML form fields

This is part 5 (and my first contribution, so bear with me) to this "semi-regular" series, dedicated to reusable GTM…

Emergency Analytics Support

It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between…

Life moves pretty fast

On Thursday 12th March, with advice about Coronavirus still being unclear, we did what we do best - we looked…

Allowed To Recommended: Week 1

Last week the government's coronavirus advice moved from "contain" to "delay", and Measurelab moved from "allowing" to "recommending" that we…

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