Thoughts, updates and news from Measurelab

Demystifying data and analytics, one blog article at a time.

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Chat about analytics and drink beer

Last night’s #BrightonAnalytics meetup was a great success – thanks to all who made it along to the Evening Star pub to chat about analytics and drink beer! The next one will be Tuesday July 17th – again at 6pm-9pm in the Evening Star, Brighton. See you there! ” [...]

Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order to do this, you need to use a JavaScript bridge called RNFirebase.   This is lightweight layer sitting on top of native Firebase libraries for both iOS and Android [...]

Firebase Analytics demystified

After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a blog post about it would be much valued and appreciated. I’ve compiled a list of the most frequently asked questions.   1. How does Firebase Analytics define a session? [...]

The Problem With Those Shiny New Built In Triggers (And A Possible Solution)

Hey folks. The shiny new built-in triggers for things we used to have to use big old Custom HTML tags to track before—Youtube tracking! Scroll depth! Element visibility!—have had a bit of time to bed in now. We had a look at changing over to the new built-in solutions everywhere we were using [...]

Bon Anniversaire Measurelab!

Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about the organisations announcement from Google) and took the Eurostar to Paris for some well deserved and much needed rest, relaxation and culture. The trip was unofficially sponsored [...]

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