Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

How core values define a company

At Measurelab, we look to our company values to drive the company culture. The whole company has to feel connected to these core values; they have to mean something to everyone.

Everything’s an experiment

Everyone in the team has ideas for how we can optimise the organisation. Here’s how we use an Experiment Canvas and Experiment Board to prioritise and manage change at Measurelab.

PIVOT: a five-step process for your GA4 migration

If you’re migrating from Universal Analytics to Google Analytics 4, our PIVOT framework provides guidance on what you’ll need to consider at each stage of the process. See our GA4 migration guide.

GA4 event parameters - now with extra pickles!

Google Analytics offers unlimited options for customising your event parameters. George explains how you can get yours made to order.

Getting started with Google BigQuery

BigQuery is literally the next “Big” thing (with a capital B) in analytics. We explain what it is, how some of our clients are already using it, how much it costs and where you can start.

How to flatten tables with user-defined functions in BigQuery

Flattening tables in Google BigQuery can be painful when doing multiple fields with UNNEST. User-defined functions (UDFs) make life easier and this one will do it for you automatically.

The Measure Pod: a podcast from Measurelab

We’re so obsessed with analytics that we started a podcast! Here’s how we turned our passion into The Measure Pod.

How to share access to a single BigQuery dataset with GCP IAM

Sometimes less is more; especially when it comes to security access. This simple walkthrough will show you how to use GCP IAM to surface just the parts of your data warehouse to just the right people.

A shake-up at the top

As the Measurelab family expands and evolves, our team at the top has decided to switch up roles and use their talents where they fit best. You can't have growth without change, right?

Who cares about data privacy?

We all need to play our part in promoting a more responsible, ethical approach to collecting and using customer data. If we don’t, there’s a risk we’ll be left with nothing to measure.

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