Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.
Measurelab's spring break unconference 2024

Measurelab's Madchester Spring Break Unconference

What connects Alexander von Humboldt, a tech stack originally called Urchin, and a TV show first aired in 2009? Obviously, the answer is the Measurelab Madchester Spring Break Unconference.

Customer Data Platforms (CDPs)

Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…

Grand Designs: "The Warehouse to CDP conversion"

Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…

2023: Measurelab's year in review

2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year…
What Privacy really means

Measurelab and AI: welcome to the augmented era

There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.

How to set up an SFTP Server on GCP (for Google Analytics data import)

How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.

Connecting GPT to BigQuery: Zapier AI actions

Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.

What is GA4's Measurement Protocol?

We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.

How to debug your SQL in BigQuery

Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.

The Google Cloud tools of the marketing analytics trade

The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.

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