Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Goodbye DoubleClick, hello Google Marketing Platform!

Last week, Google announced they wereunifying their analytics and advertising platforms under a single new name: Google Marketing Platform. TheGoogle…

Chat about analytics and drink beer

Last night's #BrightonAnalyticsmeetup was a great success - thanks to all who made it along to the Evening Star pub…

Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order…

Firebase Analytics demystified

After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a…

The Problem With Those Shiny New Built In Triggers (And A Possible Solution)

Hey folks. The shiny new built-in triggers for things we used to have to use big old Custom HTML tags…

Bon Anniversaire Measurelab!

Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about…

Activist Analytics

Hey folks, Adam here. I had quite a busy weekend last week—one that has now been documented in the…

Data Studio new countries availability

The time has come for more of you to enjoy the benefits of Data Studio reports! Today, Google has announced…

Free Google Analytics Health Check Template by Measurelab

Hey Folks, (®*) It's been a while since the last time I wrote anything on the blog so I thought…

Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced…

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