Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order…

Firebase Analytics demystified

After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a…

The Problem With Those Shiny New Built In Triggers (And A Possible Solution)

Hey folks. The shiny new built-in triggers for things we used to have to use big old Custom HTML tags…

Bon Anniversaire Measurelab!

Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about…

Activist Analytics

Hey folks, Adam here. I had quite a busy weekend last week—one that has now been documented in the…

Data Studio new countries availability

The time has come for more of you to enjoy the benefits of Data Studio reports! Today, Google has announced…

Free Google Analytics Health Check Template by Measurelab

Hey Folks, (®*) It's been a while since the last time I wrote anything on the blog so I thought…

Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced…

Tricks and tips for Data Studio

Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a…

When GA just isn't enough - my #measurefest talk

I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to…

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