Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

What is a Data Strategy and do I need one?

Let’s assume you’ve been using Google Analytics in your organisation for some time and your digital marketing endeavours at least…

Overcoming the limitations of Google Analytics (without paying for GA360)

Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great…

Knead that CRO dough into shape, ‘tis the season for the perfect prove

Whether you’re starting on your CRO journey or have been at it for years, chances are you’re after opportunities to…

Toot toot... All aboard the Measurelab train!

In the last couple of months we've had three new starters and I'd like to give them a little nod…

GTM Solutions Corner #1: Optimize Events

This is part 1 of what I hope will become a semi-frequent series on here, dedicated to reusable GTM solutions…

Goodbye DoubleClick, hello Google Marketing Platform!

Last week, Google announced they wereunifying their analytics and advertising platforms under a single new name: Google Marketing Platform. TheGoogle…

Chat about analytics and drink beer

Last night's #BrightonAnalyticsmeetup was a great success - thanks to all who made it along to the Evening Star pub…

Adding Firebase Analytics to your React Native app

This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. In order…

Firebase Analytics demystified

After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a…

The Problem With Those Shiny New Built In Triggers (And A Possible Solution)

Hey folks. The shiny new built-in triggers for things we used to have to use big old Custom HTML tags…

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