Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Bounce rate vs. Exit rate part one

Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce…

Workspaces in Google Tag Manager

Exciting news in the world of analytics! Recently, Google has launched a new feature called Workspaces for both GTM and…

Learn With Measurelab beta launch!

Measurelab already offers some of the best in-person training around, with monthly courses on Google Tag Manager and Google Analytics in…

The Measurelab Year of Self Betterment

As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly…

Data Visualisation with Power BI

Since the recent(ish) announcement of Google Data Studio 360 (Google's answer to Tableau), we wanted to see where Data Studio 360 will fit into…

Core Reporting API v4

“Core Reporting API update” doesn’t sound like the most exciting thing in the world, but trust me: it is. Well,…

At Last... Google Analytics 360 Suite

So it's finally happened, Google have brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite!…

Cafe Analytique... 2

After the rousing success of the first Cafe Analytique back in November, we thought we'd have another one on Wednesday…

Google Analytics minus Google Analytics - my Measurefest 2015 talk

After a few nerve-wracking weeks of preparation, I did my talk about Google Analytics, the API and R yesterday afternoon…

We are Google Tag Manager Certified!

We are proud to announce that, following a rigorous testing process, Google have approved Measurelab to be certified partners for Google…

Enter The Random Forest

Subscribe to our monthly-ish newsletter for the latest musings and more from across the industry.