Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

R For Analytics: A Beginner's Guide, Part 2

IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL! Last…

R For Analytics: A Beginner's Guide, Part 1

Two years ago, or thereabouts: I was introduced in my statistics lectures to a programming language and software environment called…

Announcing our Google Analytics Training dates - 2015

If you have ever attended one of Dara's talks or training workshops, you will know the alluring power of the beard…

GAIQ: How I prepared...and passed it!

It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing…

Google Analytics Health Check (Part 2): My third week at Measurelab

Last week, I covered the first few steps of our Google Analytics Health Check, as one of the first, and…

Google Analytics Health Check (Part 1): My second week at Measurelab

Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things…

Floods, Scroll Depth, Bonfire and lots of coffee: My first week at Measurelab

It’s been, without a doubt, an unusual first week. Upon arrival to the mind-blowing Old Candlemakers building in central Lewes,…

Google Tag Manager overhaul released as public beta - new interface, features and API

Things move fast in the digital world. Even more so when the might of Google is behind a product. Even…

Fun And Games With The Google Analytics Embed API

When I started at Measurelab, way back in July, one of the items on my List Of Things To Do…

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…

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