You can't fully delete event in GA4, which is a problem. See how to work around the limitations and fully delete events for good.

Is it possible to show a return on analytics or is seeking ROI a futile folly? If you can't point to directly-attributable revenue, how else might you quantify the contribution of an analytics team?

This guide details the steps to be able to augment server-side GTM tags with data stored in BigQuery before they are sent to their endpoints.

Setting up the Google Cloud Platform (GCP) so that you can export the data from Google Analytics 4 (GA4) can often be confusing, and the documentation from Google can be a bit vague. This guide walks through all the steps to get it set up correctly, and enable the GA4 exports.

In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for a Saturday of analytics discussions, debates and fun!

Consent Mode is used in Google Analytics 4 to model unconsented user data into the reports, but what is it? This guide will explore what Consent Mode is, and how GA4 and GTM utilises it.

There are a lot of different types of events in Google Analytics 4 that are not obvious when getting started. This guide details all the different event types and where and when they should be used.

Tracking digital marketing campaigns in Google Analytics is easy - in theory at least. Can the efficacy of offline campaigns be measured in GA? The short answer is yes, but proceed with caution.

In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event). After the three days, we all got together to discuss our favourite stand-out talks of the event on The Measure Pod podcast which you can listen to below.

Google's game streaming service Stadia introduced the concept of Session Days, something we can use in the digital analytics world too using Data Studio and Google Analytics 4.