Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

GAIQ: How I prepared...and passed it!

It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing…

Google Analytics Health Check (Part 2): My third week at Measurelab

Last week, I covered the first few steps of our Google Analytics Health Check, as one of the first, and…

Google Analytics Health Check (Part 1): My second week at Measurelab

Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things…

Floods, Scroll Depth, Bonfire and lots of coffee: My first week at Measurelab

It’s been, without a doubt, an unusual first week. Upon arrival to the mind-blowing Old Candlemakers building in central Lewes,…

Google Tag Manager overhaul released as public beta - new interface, features and API

Things move fast in the digital world. Even more so when the might of Google is behind a product. Even…

Fun And Games With The Google Analytics Embed API

When I started at Measurelab, way back in July, one of the items on my List Of Things To Do…

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…

Better Living Through Universal Analytics!

[The conference bit of BrightonSEO is happening tomorrow, and for those who aren't going along we thought it might be nice…

Measurelab has moved!

Last Friday afternoon, instead of the usual slacking off hard work right up to the end of the day, Measurelab…

Adam's Analytics Adventure: Week 5

[caption id="attachment_431" align="alignnone" width="1024"] View from the castle, 1 month ago.[/caption] I started working for Measurelab a month ago today…

Enter The Random Forest

Subscribe to our monthly-ish newsletter for the latest musings and more from across the industry.