The Campaign Timeout setting in Universal Analytics is hard to understand, and often misunderstood. Here we explain what it is and how it effects pretty much all of your data in GA.

Why would you run both Adobe Analytics and Google Analytics on your website? Won’t you end up with two parallel running tools reporting different figures?

What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…

It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop…

In BigQuery, the Google Analytics 4 schema is completely different to the (Universal) Google Analytics 360 schema. This tree map is a simple interactive way to explore the new schema for new and old GA/BigQuery users alike.

How will Google’s machine learning conversion modelling and other models change analytics? Is this the end of real data?

To perform advanced data analysis, you need a powerful data warehouse like BigQuery. Here’s how to extract Google Ads data using the BigQuery Data Transfer Service.

It’s an uncomfortable truth for Analytics specialists: GA is not always the answer. Google Analytics' limitations mean it won’t always be the right solution for you.

In Universal Analytics, you can build a user-level or session-level segment. Here’s a nifty little hack to force a hit-level condition to get the data that you want.

Whether GA4 is the ‘new and improved’ version of Universal Analytics remains to be seen. There are some GA4 features and functionality we’d like to see in 2022.