Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Bon Anniversaire Measurelab!

Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about…

Activist Analytics

Hey folks, Adam here. I had quite a busy weekend last week—one that has now been documented in the…

Data Studio new countries availability

The time has come for more of you to enjoy the benefits of Data Studio reports! Today, Google has announced…

Free Google Analytics Health Check Template by Measurelab

Hey Folks, (®*) It's been a while since the last time I wrote anything on the blog so I thought…

Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced…

Tricks and tips for Data Studio

Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a…

When GA just isn't enough - my #measurefest talk

I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to…

Tracking Optimizely Experiments in Universal Analytics with Google Tag Manager (A Better Way!)

If you’re looking to integrate your Optimizely (experiment and variation) data with Google’s Universal Analytics using Google Tag Manager, you…

my first month at Measurelab

When I first decided to quit my ohh-so-lucrative job in the investment banking, most of my friends and family thought…

Bounce rate vs. Exit rate part one

Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce…

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