Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Tricks and tips for Data Studio

Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a…

When GA just isn't enough - my #measurefest talk

I spoke at #Measurefest in the Barbican last Friday. Here are the slides from my talk but I wanted to…

Tracking Optimizely Experiments in Universal Analytics with Google Tag Manager (A Better Way!)

If you’re looking to integrate your Optimizely (experiment and variation) data with Google’s Universal Analytics using Google Tag Manager, you…

my first month at Measurelab

When I first decided to quit my ohh-so-lucrative job in the investment banking, most of my friends and family thought…

Bounce rate vs. Exit rate part one

Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce…

Workspaces in Google Tag Manager

Exciting news in the world of analytics! Recently, Google has launched a new feature called Workspaces for both GTM and…

Learn With Measurelab beta launch!

Measurelab already offers some of the best in-person training around, with monthly courses on Google Tag Manager and Google Analytics in…

The Measurelab Year of Self Betterment

As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly…

Data Visualisation with Power BI

Since the recent(ish) announcement of Google Data Studio 360 (Google's answer to Tableau), we wanted to see where Data Studio 360 will fit into…

Core Reporting API v4

“Core Reporting API update” doesn’t sound like the most exciting thing in the world, but trust me: it is. Well,…

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