#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)

In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives. The episode highlights the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre.

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Show notes

• Steen’s LinkedIn
• #18 What is analytics maturity today? (with Steen Rasmussen)
• MeasureCamp London - come join Dan and Bhav for a live podcast recording!
• Steen’s please make me think LinkedIn newsletter
• Bhav’s LinkedIn post on analytics as a profit enablement centre
• Dan’s LinkedIn post on what good questions are
• More on bikeshedding that Dan mentioned
• Dan’s GA4 Immersion 6-week cohort training

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Music composed by Confidential - check out their lo-fi beats on Spotify.

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