We've stopped patching. And started building.
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.

Finding the time to give remote feedback - outside of formal one-to-ones - is challenging when you're part of a distributed team. It can be tricky to find the ‘right moment’ in a day dominated by deep work, meetings and slack exchanges.
So we decided to experiment with consciously creating that moment - a mass moment - where feedback could flow freely in all directions simultaneously.
Thanks to Lizzie for the inspo. Here’s how it’s supposed to go down.
First up, it was universally well-received - the concept at least. Everyone was happy to get involved.
There were more than five people I wanted feedback from, which then made it tricky to leave people out - what signal might that send? In the end I opted to omit the people I thought would be most comfortable providing feedback directly, if asked.
The nomination process was revealing in itself. Visualised, the nominations provide a useful map of the organisation's nexus points. Who the ‘connectors’ are that work with lots of people - and who might be at risk of feeling isolated.
Thinking about people and providing considered remote feedback takes a lot longer than we maybe anticipated. We'd guessed at maybe minutes per person, but I'd say it was closer to 15. Everyone wanted to do the right thing by their colleagues - and some had up to nine requests for feedback. It’s a big time commitment requiring concentration. With hindsight we’d perhaps have limited the number of questions asked, which were a little duplicative.
Coordinating the collection, assimilation and distribution of feedback was a headache with around 20 people. For a bigger company, it could get totally out of hand - although there must be a tool somewhere that does this for a $5/person/month subscription. Thankfully, Lizzie came up with a genius Google Sheets > ChatGPT > Canva automation that crafted beautifully designed, personalised PDFs with a minimum of fuss (but a fair bit of fanfare).
The all-company sharing session was a really positive, wholesome experience. It was fascinating to see what people had taken from their feedback, and interesting to see company-wide patterns emerge. People committing to share more of what they’re working on, and asking for help to spread the load were two themes I noticed.
We now need to think about how we activate the data - isn’t that always the challenge? How to remind people of their pledges, hold them accountable (with a suitably light touch) and encourage them to take positive action.
Feedback tends to flow downwards, rather than upwards within an organisation, so I don’t tend to get much (conscious I should probably ask for it more).
The congruence was a real surprise - it was almost as if it was a coordinated effort to point me in the right direction. The nice stuff made me blush, the 'developmental' feedback was nowhere near as harsh as my self-talk.
And in the spirit of working in public, I guess I should share my three things:
Not sure how much progress I’ve made so far, but it’s out there now, so I guess I need to up my game. Thanks for the remote feedback, folks.
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.
At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec
Given in recognition of how we are “Shaping growth, innovation and competition in the modern agency world” - along with 24 other companies in the UK; shaking it up, doing it that little bit better every time. We are honoured to be part of this initiative at the IPA (Institute of Practitioners in Advertising) to recognise the efforts of smaller UK independents - who are redefining what it means to be an agency in today’s fast-evolving media and technology environment.