We've stopped patching. And started building.
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.
<figure class="kg-card kg-image-card kg-card-hascaption"><img src="http://measurelab2.wpengine.com/wp-content/uploads/2014-07-01-14.30.281-1024x768.jpg" class="kg-image" alt="View from the hill, 1 month ago." loading="lazy" width="1024" height="768"><figcaption>View from the castle, 1 month ago.</figcaption></figure>
I started working for Measurelab a month ago today (has it really been that long?) and fortunately I'm still really enjoying myself. However, it's no longer the urgent excitement of oh boy! I have a job, like a grown-up! but a rather more comfortable groove of ahhh, spreadsheets and analysis, this is a jolly pleasant thing to get paid to do, and as everything stops being so new and shiny, and I can't find novelty value in writing about the stuff I'm doing (or am prevented by the fact that all the interesting details are in some way tied up with confidential informations about a client) the format of my weekly updates here is going to shift a bit1. I'm envisioning something a bit like the old Berg weeknotes but we'll see what happens. I also have some ideas for other things to do with the blog, but we'll see where we get with that.
As it happens, this week has been a bit quiet on the anecdotes front – lots of plugging away on spreadsheets, chopping and changing and fixing and mending. The only really interesting thing was, as I mentioned would happen last time, I graduated on Monday2:

So, I'm now Adam Englebright B.Sc. (Hons) Farewell, academia3, you've been great fun.
A month's worth of coffee habit! However, due to the half-day on Monday, I was only in 4 days this week, and only had had one coffee a day (2 Vanillo, 2 Cioccatino). Is this backsliding?

It's been a good month, all told. Right now, though, I've got to return an overdue library book and eat a burger. Thanks for reading, and I'll be back with more coffee and nonsense next week. Over and out.
1. though one could argue that it a) has been anyway and b) wasn't established well enough in the first place to justify a statement of this kind↩
2. I also received my first paycheque so I'm spending my out-of-work hours resisting the urge to order things on Amazon because I can get free next-day delivery with Prime.↩
3. at least until I get tired of the 9-5 and decide to do a masters↩
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.
At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec
Given in recognition of how we are “Shaping growth, innovation and competition in the modern agency world” - along with 24 other companies in the UK; shaking it up, doing it that little bit better every time. We are honoured to be part of this initiative at the IPA (Institute of Practitioners in Advertising) to recognise the efforts of smaller UK independents - who are redefining what it means to be an agency in today’s fast-evolving media and technology environment.