Your analytics stack is dying. Here's what's going to replace it
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.

In our recent engagement with a client, we went on a journey to transform their data pipelines, tackling inefficiencies in performance and cost within their Google Cloud BigQuery environment. Our efforts culminated in a comprehensive optimisation strategy that used Dataform, improved SQL practices, and implemented tailored solutions for significant performance gains and cost savings. Here’s a deep dive into the highlights of our project.
We began by analysing the existing data architecture, identifying key areas of inefficiency:
To address these challenges, we transitioned from BigQuery Scheduled Queries to Dataform, unlocking the following benefits:
Our optimisation efforts translated into substantial cost savings:
This project demonstrates how targeted optimisations can transform data pipelines, improving performance while dramatically reducing costs. Leveraging tools like Dataform and best practices in SQL and BigQuery, we delivered a smarter, more efficient solution tailored to the client’s needs.
We build intelligence platforms on BigQuery, Dataform and Google Cloud — from setup to ongoing optimisation.
Take our short assessment to find out where your data stack stands and what to prioritise next.
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.
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