#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)

Will Hayes•19 September 2025•82 min listen

In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO. They discuss the intersection of AI, privacy, and analytics, from the evolving role of Google Analytics and data democratisation to the challenges of user consent and data protection, they unpack how privacy-first thinking is shaping the future of measurement. Along the way, they dive into issues like AI in user interfaces, copyright and data ownership, and the risks automation poses to professional journalism. The conversation also covers creativity in the age of AI, from automation and collaboration to the impact of hyper-targeting versus contextual advertising.

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