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#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)

Will Hayes6 June 202571 min listen

In this episode of The Measure Pod, Dara and Matthew are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed. From the rise of influencer marketing to the sudden urgency of AI, Antony shares what he’s seeing on the ground with big brands and why adapting to new tech is no longer optional. Expect a wide-ranging chat on systems, shifts, and why ChatGPT isn’t just a tool, it’s a turning point.


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