#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)

Will Hayes•17 October 2025•74 min listen

In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for learning platforms in analytics. They discuss the origins of Dataform, its connection with dbt, and how it’s enabling analysts to do more with GA4 data. Along the way, they touch on community insights from Superweek and explore how tools like GA4Dataform are reshaping the way teams think about data modeling and automation.

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