#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes•19 Dec 2025
#126 First-party data strategy - a client side perspective (with Roman Petrochenkov at Carwow)
Will Hayes•8 August 2025•73 min listen
In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement. They discuss the growing importance of first-party data, unpacking strategies for its collection, ownership, and security, as well as the evolving role it plays in a post-cookie landscape. They also explore the rise of AI in analytics, its impact on incrementally measurement, and what the future holds for marketing teams and jobs in an increasingly automated world.
Show notes
- OpenAI prepares to launch GPT-5 in August
- What’s new in NotebookLM: Video Overviews and an upgraded Studio
- Google launches new 'AI mode' search feature in UK
- Open AI also release ‘Study mode’
- More from The Measure Pod
- Roman Petrochenkov and Carwow
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