#84 The future of product analytics tools

Daniel Perry-Reed•1 September 2023•58 min listen

Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics. Gain insights into the changing landscape of analytics tools, the challenges and complexities of product analytics, and the potential impact of Google Analytics 4 (GA4) on the market. This episode they also discuss the importance of data collection, the benefits of using one platform for all needs, and the potential future of analytics tools with advancements in machine learning and cloud integrations.

Read the Substack they discuss here from Timo Dechau, Mixpanel's announcement of them entering marketing analytics here and the article from Airbnb about their 'evolving' PM roles here.

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Music composed by Confidential - check out their lo-fi beats on Spotify.

Master Google Analytics 4 with Daniel Perry-Reed on the next GA4 Immersion 6-week cohort training course. Early bird, charity and group discounts availible!

Quotes of the Episode:

  1. "I think as an industry, we're getting smarter as a collective, you know, marketers and analysts are getting smarter, but maybe budgets haven't improved as much to have a data science team or a data engineer, for example, to manage all these pipelines." - Dan
  2. "But there's something deep down inside me that believes that they're probably going after the Amazon market share." - Bhav
  3. "I was always told that there's no such thing as a funnel, it's a pretzel, users don't act in straight lines. But the funnels are still really useful" - Dan
  4. "Sankey diagrams are horrible because they look horrible, they're not very actionable" - Bhav

Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan, Dara and Bhav a message directly.

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