#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes•19 Dec 2025
#120 Marketing analytics updates and a BigQuery health check
Will Hayes•2 May 2025•61 min listen
In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on.
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