#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

Will Hayes•1 March 2024•57 min listen

In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.

Show note links:

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Quotes of the Episode:

  1. "...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn
  2. "...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav

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