#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)

In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button. They dive deep into what makes server-side tracking so powerful, who benefits most from the switch, and the technical hurdles that come with it. Expect candid takes on ad blockers, cross-device tracking, and why configuration is just the beginning when it comes to getting server-side GTM right.

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Show notes

• Watch our martech madness webinar
• More from The Measure Pod
• Denis Golubovskyi and Stape

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