#71 The Universal Analytics demise timeline and GA4’s latest updates

Daniel Perry-Reed•3 March 2023•37 min listen

This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three months to migrate to GA4, and what to consider in the process. They also run through the 2023 GA4 updates, no matter how underwhelming…

Dan mentioned that April's cohort of the GA4 Immersion 6-week cohort training course is now SOLD OUT! New dates are now added for June and August (and early bird pricing is only avalible for the first 10 tickets on each!).

The link to GA4's release notes is HERE.

Magda's guide on how to work with the GA4 Data API quota limitations in Looker Studio is HERE.

In other news, Dan gets 'on deck' and Dara plays a video game!

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

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Quote of the episode from Dan: "...this reminds me of going into a bar and asking for a beer. You know, it's so ambiguous and generic and they're like, which one?"

Quote of the episode from Dara: "...just because you can pull all of that data out of GA through the API using the many tools that are out there, that doesn't mean you should necessarily..."

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