What we do
Measurelab provides strategic direction, practical instruction and hands-on technical support so you can go from being a company that has data, to a company that uses data.
We offer impartial advice, operate with total transparency and deliver results, fast.
Advantage through analytics
Data collection and engineering
We use tag management, data layers and custom code to collect complete and accurate web data. Then integrate data from multiple sources to form a complete picture.
Reporting and modelling
We design, build and automate reports and dashboards and use advanced analytics to reveal historic patterns and predict future performance.
Analysis and optimisation
We analyse and interpret the data, then advise how to improve website conversion rates, optimise media and paid search spend, and identify and activate high-value segments.
Training and enablement
We provide a path to self-sufficiency through a combination of public and custom training modules, help desk support and clear and comprehensive documentation.
Tech credentials
Measurelab is certified in the Google Marketing Platform and a member of the Google Cloud Platform Partner Network. Beyond the Google stack we use and even develop technologies to extend our capabilities in analytics, data science and segmentation.
Product expertise
Google Marketing Platform
Google Cloud Platform
- BigQuery
- Cloud DataFlow
- Cloud Pub/Sub
- Cloud Machine Learning
- Cloud Composer
- Cloud Functions
- Google Sheets
And more!
As consultants and specialists, we know that different jobs require different technologies and techniques. Whatever the tech vendors may say, in this world there’s no such a thing as a one-size-fits-all magic solution. We use open-source, 3rd party and our own tech to augment the Google stack – and we are constantly staying on top of emerging trends and technologies to offer you the best possible solutions available.
Pricing and approach
The way we work is agile and pragmatic – we assemble lean teams of consultants and specialists focussed on delivering tangible and immediate value, continually.
Our Technology
my.measurelab
my.measurelab is our own in-house and web-based system that powers how we manage our workloads across the team – creating efficiencies without removing real human experts. You can see what we are working on and how things are ticking along – whatever the time of day or night.
Measurelab Pipelines
Measurelab Pipelines enable you to extract bulk data from Google Analytics and feed it into a data warehouse to overcome sampling limitations and integrate with other data sources.