What we do – Products & Services

Measurelab provides strategic direction, practical instruction and hands-on technical support so you can go from being a company that has data, to a company that uses data.

We offer impartial advice, operate with total transparency and deliver results, fast.

Advantage through analytics

Data collection and engineering

We use tag management, data layers and custom code to collect complete and accurate web data. Then integrate data from multiple sources to form a complete picture.

Reporting and modelling

We design, build and automate reports and dashboards and use advanced analytics to reveal historic patterns and predict future performance.

Analysis and optimisation

We analyse and interpret the data, then advise how to improve website conversion rates, optimise media and paid search spend, and identify and activate high-value segments.

Training and enablement

We provide a path to self-sufficiency through a combination of public and custom training modules, help desk support and clear and comprehensive documentation.

Tech credentials

Measurelab is certified in the Google Marketing Platform and a member of the Google Cloud Platform Partner Network. Beyond the Google stack we use and even develop technologies to extend our capabilities in analytics, data science and segmentation.

Product expertise

Google Marketing Platform

Analytics 360  Tag Manager 360 Optimize Data Studio   

Google Cloud Platform

  • BigQuery
  • Cloud DataFlow
  • Cloud Pub/Sub
  • Cloud Machine Learning
  • Cloud Composer
  • Cloud Functions
  • Google Sheets

And more!

As consultants and specialists, we know that different jobs require different technologies and techniques. Whatever the tech vendors may say, in this world there’s no such a thing as a one-size-fits-all magic solution. We use open-source, 3rd party and our own tech to augment the Google stack – and we are constantly staying on top of emerging trends and technologies to offer you the best possible solutions available.

Pricing and approach

The way we work is agile and pragmatic – we assemble lean teams of consultants and specialists focussed on delivering tangible and immediate value, continually.

Pricing

Our Technology

my.measurelab

my.measurelab is our own in-house and web-based system that powers how we manage our workloads across the team – creating efficiencies without removing real human experts. You can see what we are working on and how things are ticking along – whatever the time of day or night.

Measurelab Pipelines

Measurelab Pipelines enable you to extract bulk data from Google Analytics and feed it into a data warehouse to overcome sampling limitations and integrate with other data sources.

Happy customers

Measurelab have been great, troubleshooting detailed implementation issues with our existing GA and GTM set-up, helping with new product launches and advising thoughtfully on higher-level questions about the implementation and use of analytics in our company. The project management and day-to-day delivery is clear and straightforward, and reassuringly thorough. Highly recommended.
CalMac have used both the Google Analytics training and the ongoing consulting services of the Measurelab team. In every way I have found them to be incredibly knowledgeable, passionate and helpful, so cannot recommend their services enough.
Head of eCommerce & Customer Insight , CalMac Ferries
Measurelab have been instrumental in helping Carnival UK drive forward our analytics capabilities; from the Google Analytics health checks that ensure data is accurate, to funnel optimisation, migration to UA and consultation on other projects such as attribution modelling. All of this is aiding Carnival to optimise our customer journey and deliver to our digital growth targets.
Senior Digital Acquisitions Manager, Carnival UK (P&O Cruises / Cunard)
I can’t recommend the team at Measurelab enough… They are easy to work with and really know their stuff!
Head of Ecommerce, Fred Perry
The training was excellent and very beneficial to the team.
Hilton Worldwide
Measurelab have helped to bring Google Analytics to life for me; they provide an invaluable source of knowledge and support.
Marketing & Customer Success Director

What could Measurelab do for you?

If you want to trust your data. If you’d like for to people respect your reports. If you want to make bigger, bolder, better decisions – with confidence. Give us a call.