Tracking solutions
Clean, complete and consent-compliant data from every source. Analytics implementation, data collection and tag management - the foundation every decision downstream depends on.
What's the problem?
Your tracking setup looks right on paper. In practice, data goes missing silently. Events fire twice or not at all. Consent isn't being handled the way you think it is. And because nothing throws an error, nobody notices until someone questions the numbers in a meeting.
Decisions get made on data nobody quite trusts. Campaigns get optimised against the wrong signals. And when something finally breaks visibly, unpicking it takes weeks.
Measurement planning
Strategy tied to your actual business questions, not just pageviews.
- •KPI frameworks connected to business outcomes
- •Data layer design and specification
- •Event taxonomies and naming conventions
- •Analytics as code: version-controlled, self-documenting
Google Analytics setup
GA4 configured properly and validated end-to-end. No guesswork.
- •GA4 implementation, audit and remediation
- •Property structure and custom dimensions
- •Conversion tracking and attribution setup
- •Cross-domain and cross-platform configuration
Tracking and tagging
Streamlined, scalable data collection that doesn't break when things change.
- •GTM implementation and governance
- •Server-side tagging via sGTM
- •Direct-to-BigQuery pipelines
- •Programmatic tag management at scale
Consent management
Compliance that actually holds up, not just a banner that looks right.
- •Consent Mode configuration
- •CMP implementation and audit
- •Ongoing compliance as regulations evolve
- •GDPR, ePrivacy and regional requirements
What changes for you
Your team stops second-guessing the numbers. When someone pulls a report or checks a dashboard, they trust what they're looking at. Decisions get faster because the foundation is solid. Compliance is handled. And when something does break, you know before it reaches anyone downstream.
That confidence ripples through everything that follows - your platforms, your models, your activation. None of it works without trust in the source.
70% data loss recovered
Sessions and trust restored
Unily faced significant data gaps due to cookie consent and tracking prevention. We implemented server-side GTM to bypass browser-side blockers, recovering 70% of previously lost session data and restoring executive confidence in their reporting.
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41 properties untangled
6-month rebuild
Following a complex merger, Autodata needed to migrate 41 distinct properties into a unified GA4 framework. We completed the enterprise-wide rebuild in six months, untangling legacy silos into a single source of truth.
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Container size halved
Core web vitals up 25%
UAL's GTM container was bloated with legacy tags, impacting site performance. We audited and streamlined it - reducing container size by 44%, improving Core Web Vitals by 25% and cutting JS execution time from 3.5s to 1.9s.
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Four properties standardised
Confidence restored
Charles Stanley operated fragmented analytics across two websites and two apps. We standardised all four into a unified measurement framework, giving a consistent view of user journeys and restoring confidence in marketing ROI.
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False signals caught
0.02% → ~25% conversion rate
A misconfigured funnel report was dramatically understating conversion rates. We traced the issue to incorrect event types polluting the data, cleaned up the GTM implementation and closed tracking gaps across acquisition funnels.
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Global measurement framework
Multi-region compliance
Lush needed a scalable measurement framework across global markets. We designed a unified architecture that ensures regional compliance while maintaining data granularity for global marketing teams.
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GA4 and content reporting
Data-driven campaign launches
With three major campaigns launching in six weeks, Howard Kennedy needed analytics they could act on fast. We built digestible reporting and put usable data in the hands of their BD teams in time for launch.
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GA4 app attribution
Cross-platform tracking
Pret needed accurate attribution across web and app to understand the true performance of their digital channels. We configured GA4 to properly attribute conversions across platforms, giving the marketing team clarity on what was actually driving results.
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250+ branches, one framework
B2B and B2C coverage
Euro Car Parts operates 250+ branches, 100,000+ SKUs and both B2B and B2C channels. We implemented GA4, built the data layer specification and deliver ongoing analytics across both sides of the business.
See our work →How to get started
Foundational audit
Fixed-scope assessment of your GA4, GTM and consent setup. Prioritised report of what's broken, what's missing and what to fix first. Clarity in days, not weeks.
Book a foundational auditRun a free instant audit
Our automated Collection & Consent Audit checks your setup in under two minutes. See where you stand right now.
Run free auditWhat clients say
Measurelab have been a key partner to us as we've undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable.
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Ready to trust your data?
Start with a free audit or book a conversation. We'll meet you where you are.