You can't buy data strength. You build it.
Google made data strength central at GML 2026. But it is not a setting you switch on. Here is what actually builds it: consent, server-side, and a warehouse.

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date with the goings on with the technology, legislation and general industry news. Here's my list of go-to sources. I hope you find them useful too!
Google Marketing Platform product forums
Google product release notes
Follow Google products on LinkedIn
Google product official blogs
Independent and agency blogs
If you have any resources you’d like to add that I’ve missed, please drop me an email at daniel@measurelab.co.uk and I’ll add them to the list.
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