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Brightlocal, the company with whom we share an office, are very keen on balance balls. This has now spread to us, with Juan and Dara both abandoning their chairs for them (Mark and I both tried and decided against). Balance balls, though, are by nature quite bouncy. This leads to a lot of... the kind of thing in the vine above.
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Our instant analytics audit scans your GA4 configuration and flags what's missing, broken or misconfigured.
As agents take on more of the routine work, what does the analyst's role become? Dara and Matthew cover GPT-5.6, Fable and the cost of AI, then ask where humans add the most value when the resource being automated is intelligence itself.
We spent a week testing OpenAI's ChatGPT, Codex and deep research against Claude, including a blind four-way build-off to make a running-race predictor. Where does each tool win, and would we switch? Plus Anthropic's near-trillion valuation and the case for Clippy.
An AI agent will answer any question about your data, confidently and often wrongly. Agentic analytics works only on a governed semantic layer. Here is why.