We've stopped patching. And started building.
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.
Steven Elliott•10 Feb 2026
fun with balance balls
Adam Englebright•9 July 2015•1 min read
<iframe src="https://vine.co/v/enV3IZqxQ1a/embed/simple" width="600" height="600" frameborder="0"></iframe>
Brightlocal, the company with whom we share an office, are very keen on balance balls. This has now spread to us, with Juan and Dara both abandoning their chairs for them (Mark and I both tried and decided against). Balance balls, though, are by nature quite bouncy. This leads to a lot of... the kind of thing in the vine above.
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