Your analytics stack is dying. Here's what's going to replace it
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.
Steven Elliott•10 Mar 2026
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Brightlocal, the company with whom we share an office, are very keen on balance balls. This has now spread to us, with Juan and Dara both abandoning their chairs for them (Mark and I both tried and decided against). Balance balls, though, are by nature quite bouncy. This leads to a lot of... the kind of thing in the vine above.
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.
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