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Matthew Hooson
Director of Engineering and Technology
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SEAM
Semantic governance for AI agents. The foundation layer that makes your data agent-ready.
Key takeaways
Universities can't afford to fly blind. Connecting marketing systems to student records unlocks true attribution, predictive intelligence and agent-ready data.
£95.5k
Value of an international STEM student over 3 years
80%
Of UK universities missed recruitment forecasts last year
72%
Of university marketing spend goes to digital channels
£438M
Gap between forecast and actual tuition income across the sector
See what this looks like for your institution
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