Skip to main content

We are going BIG on DATA

Mark Rochefort29 June 20202 min read
We are going BIG on DATA

See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey.

Firstly - we are pretty chuffed to welcome Lace to our team. She joins us to spearhead our offering in all things DATA science and data engineering, which (to be completely frank) is where all roads point in this analytics game. With the advent of App plus Web (from Google Analytics), and particularly the opportunity to access raw data through BigQuery, this is an exciting place to be right now.

Secondly - we are growing the team and going BIG. It has been a crazy few months. The pandemic still prevails. People are uncertain of what the future looks like. And so this is precisely the time to grasp that nettle and carve out a path for our future. We are fortunate to already be working in a field that has become even more relevant; it is a fairly good bet right now. What all this has changed though are the parameters within which we can play. Suddenly we are all working from home - and that changes how we all look at stuff. It also means we can look to revisit the status quo for the better - forever - to create a more sustainable and scalable way of doing all this. Again - quite an exciting place to be!

So that's all... If you think any of these roles could be you then get in touch (by emailing jobs@measurelab.co.uk). In fact - get in touch if you think that Measurelab might be the right sort of place for you. We are more about finding the right people than finding people who fit a job description.


Suggested content

Measurelab awarded Google Cloud Marketing Analytics Specialisation

At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec

Will Hayes11 Sept 2025

BigQuery AI.GENERATE tutorial: turn SQL queries into AI-powered insights

BigQuery just got a major upgrade, you can now plug directly into Vertex AI using the new AI.GENERATE function. Translation: your analytics data and generative AI are now best friends, and they’re hanging out right inside SQL. That opens up a whole world of new analysis options for GA4 data, but it also raises some questions: * How do you actually set it up? * What’s it good for (and when should you avoid it)? * Why would you batch the query? Let’s walk through it step by step. Step 1: H

Katie Kaczmarek3 Sept 2025

How to start forecasting in BigQuery with zero training

If you’d told me five years ago that I’d be forecasting product demand using a model trained on 100 billion time points… without writing a single line of ML code… I probably would’ve asked how many coffees you’d had that day ☕️ But its a brand new world. And it’s possible. Let me explain What is TimesFM? TimesFM is a new foundation model from Google, built specifically for time-series forecasting. Think of it like GPT for time, instead of predicting the next word in a sentence, it predicts t

Katie Kaczmarek14 Jul 2025