This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...
WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.
Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb.
In other news Dan runs and Dara will (or has been?) drinking in the emerald isle!
Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.
Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.
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Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least."
Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric"
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