The Data Intervention - Climbing the analytics maturity curve

In this episode of The Data Intervention, Mac talks analytics maturity - what it is, why it matters, and how to move from “just getting by” to actually getting value from your data. From building trust in the basics to setting meaningful KPIs and creating a proper measurement framework, Mac walks through each stage of the curve. He also touches on the good stuff that comes later - like segmentation, product analytics, and UX insights that don’t just sit in a dashboard.